Video: Tus neeg yuav khoom txoj kev mus HubSpot yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Cov tus neeg yuav khoom taug kev yog tus txheej txheem cov neeg yuav khoom mus dhau los paub txog, xav txog thiab ntsuas, thiab txiav txim siab yuav khoom lossis kev pabcuam tshiab. Cov taug kev muaj cov txheej txheem peb-kauj ruam: Awareness Stage: The tus neeg yuav khoom paub tias lawv muaj teeb meem. Kev txiav txim siab theem: Lub tus neeg yuav khoom xaiv ib qho kev daws teeb meem.
Ntawm no, peb theem ntawm tus neeg yuav khoom taug kev yog dab tsi?
Ua los ntawm peb theem -Kev paub, kev xav thiab kev txiav txim siab-tus Kev yuav khoom yog raws li qhov tseeb tias niaj hnub no cov neeg siv khoom siv online thiab paub ntau dua li qhov qub, uas ua rau lawv nyob rau hauv txoj kev los txiav txim siab kev paub txog lawv qhov kev yuav khoom ua ntej lawv puas tau tiv tauj koj.
Ib sab saum toj no, kuv yuav ua li cas tsim tus neeg yuav khoom taug kev? Hauv tsab ntawv no, peb yuav qhia koj txog cov kauj ruam uas nws yuav siv tsim ib qho khoom plig tus neeg yuav khoom taug kev.
Txhais koj tus neeg yuav khoom taug kev
- Kauj Ruam 1: Kev Paub. Thawj kauj ruam yog ib txwm paub.
- Kauj Ruam 2: Kev txiav txim siab. Cov theem tom ntej yog kab tias qhov tseem ceeb tshaj plaws.
- Kauj Ruam 3: Kev txiav txim siab. Nws yog lub sijhawm txiav txim siab.
Kuj Paub, ntau npaum li cas ntawm tus neeg yuav khoom taug kev yog digital?
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Dab tsi yog b2b tus neeg yuav khoom taug kev?
Txawm hais tias koj qhov kev yuav khoom yog impulsive lossis koom nrog kev txiav txim siab, koj mus dhau qhov hu ua a tus neeg yuav khoom taug kev . Nws yog "path" uas tus tus neeg yuav khoom siv sijhawm ua ntej txiav txim siab yuav khoom. Cov txheej txheem zoo ib yam txawm tias nws yog kev lag luam-rau-kev yuav khoom. Li no, lub sij hawm B2B cov neeg yuav khoom taug kev.
Pom zoo:
Nyob rau theem twg ntawm kev muag khoom tus neeg muag khoom feem ntau yuav ntsib tus neeg siv khoom thawj zaug?
Prospecting yog thawj kauj ruam hauv kev muag khoom, uas muaj kev txheeb xyuas cov neeg siv khoom muaj peev xwm, aka kev cia siab. Lub hom phiaj ntawm kev cia siab yog los tsim cov ntaub ntawv ntawm cov neeg siv khoom zoo thiab tom qab ntawd sib txuas lus nrog lawv hauv kev cia siab ntawm kev hloov pauv lawv los ntawm cov neeg muaj peev xwm mus rau cov neeg siv khoom tam sim no
Lub zog ntawm kev sib tham ntawm tus neeg muag khoom thiab tus neeg yuav khoom yog dab tsi?
Lub Hwj Chim Loj ntawm Cov Neeg Siv Khoom, yog ib qho ntawm cov tub rog hauv Porter's Tsib Lub Zog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, yog daim iav duab ntawm lub hwj chim ntawm cov neeg yuav khoom thiab hais txog lub siab uas cov neeg muag khoom tuaj yeem tso rau cov tuam txhab los ntawm kev nce lawv cov nqi, txo lawv qhov zoo, lossis txo. qhov muaj ntawm lawv cov khoom
Tus neeg muag khoom thiab tus neeg yuav khoom lub luag haujlwm yog dab tsi hauv daim ntawv cog lus hauv UCC?
Txoj cai lij choj kev cog lus dav dav, tsis zoo li UCC, feem ntau tso cai rau ib tog neeg kom ua tiav cov luag num hauv kev cog lus los ntawm kev ua tau zoo. Raws li UCC, yog tias cov khoom raws li kev sib tw "ua tsis tau raws li daim ntawv cog lus," tus neeg yuav khoom muaj ntau yam kev xaiv, suav nrog kev tsis lees paub cov khoom
Dab tsi yog kev kho mob ntawm tus neeg muag khoom thiab tus neeg yuav khoom rau kev ua txhaum ntawm daim ntawv cog lus?
Hmoov zoo, tus neeg yuav khoom hauv tsev muaj qee yam kev kho mob yog tias tus muag khoom ua tsis raug lossis tsis kam ua cov luag num raws li daim ntawv cog lus muag khoom, suav nrog: nyiaj puas tsuaj rau kev ua txhaum cai ntawm daim ntawv cog lus. Kev txiav tawm ntawm daim ntawv cog lus thiab xa rov qab ntawm qhov tso nyiaj, ntxiv rau kev them nqi tsim nyog, thiab
Lub luag haujlwm thiab txoj cai ntawm tus neeg yuav khoom thiab tus muag khoom yog dab tsi?
TXOJ CAI 1. Kom muaj kev xa khoom raws li daim ntawv cog lus. (secs. 31 & 32) 1 6 Yuav foob tus muag khoom kom rov qab tau tus nqi, yog tias tau them lawm, thaum tus muag khoom xa tsis tau cov khoom. 6 7 Yuav foob tus neeg muag khoom rau kev puas tsuaj yog tias tus muag khoom tsis quav ntsej lossis tsis kam xa cov vajtswv rau tus neeg yuav khoom (sec 57) 7