Video: Dab tsi yog plaub yam ntawm kev lag luam sib xyaw?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Hauv cov ntsiab lus dav dav, kev sib xyaw ua lag luam yog ntau yam sib txawv uas tuaj yeem cuam tshuam tus neeg siv khoom qhov kev txiav txim siab yuav khoom lossis siv cov kev pabcuam. Nws feem ntau yog hais txog cov 4 Ps kev lag luam ─ khoom, nqi, nce qib thiab qhov chaw. Cov plaub yam no tuaj yeem tswj tau los ntawm kev lag luam rau qee yam.
Dhau li ntawm no, dab tsi yog 4 lub ntsiab ntawm kev lag luam sib xyaw?
Plaub Lub Ntsiab Tseem Ceeb ntawm Kev Lag Luam Mix. Kev sib xyaw ua lag luam tsuas yog hais txog kev npaj sib xyaw ntawm cov khoom tswj tau ntawm cov khoom lag luam phiaj xwm. Cov ntsiab lus no feem ntau hu ua 4Ps thiab lawv yog Cov Khoom, Nqe, Qhov Chaw, thiab Kev txhawb nqa.
Lub ntsiab lus ntawm 4 P's yog dab tsi? Cov Plaub Ps (khoom, nqi, nce qib thiab qhov chaw) yog plaub kev txiav txim siab hu ua kev lag luam sib xyaw. Nco ntsoov cov no plaub yam tseem ceeb yog qhov tsim nyog rau kev ua kom muaj feem ntau ntawm cov khoom yuav raug lees paub thiab yuav los ntawm cov neeg siv khoom. Yam khoom: Cov khoom lossis kev pabcuam raug muag yuav tsum ua raws li cov neeg siv khoom xav tau lossis xav tau.
Ib yam li ntawd, tib neeg nug, leej twg tau muab plaub lub ntsiab lus ntawm kev lag luam sib xyaw?
Jerome McCarthy
Dab tsi yog plaub lub ntsiab lus ntawm kev lag luam sib xyaw quizlet?
Cov plaub yam feem ntau hu ua 4 'Ps' - nqe, khoom, nce qib thiab qhov chaw.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?
Ib qho ntawm qhov sib txawv tseem ceeb ntawm cov software no yog leej twg lawv lub hom phiaj. CRM software feem ntau yog tsom rau kev muag khoom, thaum kev lag luam automation software yog (aptly) kev lag luam tsom
Dab tsi ntawm cov xwm txheej ua rau muaj kev sib tw ntawm kev sib tw ntawm cov neeg sib tw hauv kev lag luam?
Kev siv zog ntawm kev sib tw yuav siab yog tias kev lag luam loj hlob qeeb. Yog tias kev lag luam tus nqi ruaj khov yog siab, ces kev sib tw kev sib tw yuav khaus. Thiab thaum kawg, kev tawm tsam siab - cov nqi lossis kev poob uas tshwm sim los ntawm kev ua haujlwm tsis tu ncua - yuav ua rau muaj kev sib tw ntawm kev sib tw ntawm cov tuam txhab kev lag luam nce ntxiv
Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se
Qhov twg hauv qab no yog tus yam ntxwv ntawm kev lag luam rau kev lag luam kev lag luam?
Kev lag luam-rau-kev lag luam (B2B) yam ntxwv: Cov neeg siv khoom muaj peev xwm yooj yim rau ib leeg tawm / ntu. Ntau tus neeg koom nrog hauv kev yuav khoom. Kev tshaj lij kev yuav khoom raws li cov ntaub ntawv thiab kev tsim nyog. Kev tsom xam yog nyob ntawm tus nqi thiab kev txuag nqi