Cov txheej txheem:
Video: Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Ib tug ntawm qhov sib txawv tseem ceeb ntawm cov software hom no yog leej twg lawv lub hom phiaj. CRM software feem ntau yog tsom rau kev muag khoom, thaum kev lag luam automation software yog (aptly) kev lag luam - tsom.
Ib yam li ntawd, qhov txawv ntawm kev lag luam kev sib raug zoo thiab kev tswj hwm cov neeg siv khoom yog dab tsi?
Main Qhov txawv Thaum kev lag luam kev sib raug zoo yog kev muag khoom thiab kev lag luam tswvyim, CRM hais txog cov cuab yeej siv los ua lub tswv yim. CRM suav nrog cov haujlwm ua haujlwm uas txhawb nqa kev lag luam kev sib raug zoo tswv yim.
Ib yam li ntawd, koj txhais li cas los ntawm kev lag luam kev sib raug zoo? " Kev lag luam kev sib raug zoo yog ib lub tswv yim tsim los txhawb cov neeg siv khoom loyalty, kev sib raug zoo thiab kev koom tes mus ntev. Nws yog tsim los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom los ntawm kev muab cov ntaub ntawv ncaj qha rau lawv cov kev xav tau thiab kev txaus siab thiab los ntawm kev txhawb kev sib txuas lus qhib."
Hauv qhov no, koj txhais li cas los ntawm kev lag luam kev sib raug zoo ntawm cov neeg siv khoom?
A Txhais ntawm Customer Relationship Marketing Cov neeg lag luam kev sib raug zoo (CRM) yog txheej txheem raws li cov neeg siv khoom kev sib raug zoo thiab cov neeg siv khoom kev ncaj ncees. Siv cov neeg siv khoom cov ntaub ntawv thiab tawm tswv yim, tuam txhab uas muag siv qhov no kev lag luam tswv yim txhim kho mus sij hawm ntev kev sib raug zoo nrog cov neeg siv khoom thiab txhim kho laser-focused brand awareness.
CRM siv li cas hauv kev lag luam?
Cia peb saib yuav ua li cas CRM software tuaj yeem pab koj txhim kho koj cov dej num thiab tsim kev lag luam zoo dua hauv plaub qhov tseem ceeb:
- Lub hom phiaj tsom. Ib qho ntawm cov haujlwm nyuaj tshaj plaws rau cov neeg lag luam yog saib los ntawm tag nrho cov neeg siv khoom cov ntaub ntawv.
- Segmentation.
- Cov ntsiab lus tus kheej.
- Rov ua dua daim ntawv qhia.
Pom zoo:
Qhov sib txawv ntawm kev lag luam ua lag luam thiab cov neeg siv khoom lag luam yog dab tsi?
Kev Lag Luam Lag Luam: Kev Lag Luam Kev Lag Luam yog hais txog kev muag cov khoom lag luam lossis cov kev pabcuam lossis ob qho tib si los ntawm ib lub koom haum rau lwm lub koom haum uas txuas ntxiv muag tib yam lossis siv los txhawb lawv tus kheej. Hauv cov neeg siv khoom lag luam, cov khoom muag muag rau cov neeg siv khoom siv rau lawv tus kheej siv lossis siv los ntawm lawv tsev neeg
Dab tsi yog qhov txawv ntawm qhov ua tau zoo thiab cov khoom lag luam teb thiab cov ntsiab lus ntawm kev lag luam uas txhua qhov ua haujlwm zoo tshaj?
Lub tuam txhab muaj peev xwm ua kom tau raws li cov neeg siv khoom xav tau raws sijhawm yog hu ua Kev Ua Haujlwm Zoo, thaum ua haujlwm tau zoo yog lub tuam txhab muaj peev xwm xa khoom raws li tus neeg siv khoom xav tau nrog tsawg kawg ntawm cov khoom siv raw, kev ua haujlwm thiab tus nqi
Dab tsi yog qhov txawv ntawm cov neeg siv khoom lag luam thiab kev lag luam lag luam?
Thawj qhov sib txawv ntawm cov neeg siv khoom thiab kev lag luam kev lag luam yog tias thaum cov neeg siv khoom lag luam hais txog lub lag luam uas cov neeg yuav khoom yuav khoom siv thiab nws loj thiab tawg tawg thaum lub lag luam ua lag luam cov neeg yuav khoom yuav khoom ntxiv rau kev tsim khoom thiab tsis yog rau kev noj
Dab tsi yog qhov sib txawv ntawm qhov txo qis cov khoom lag luam thiab cov khoom lag luam tsis zoo?
Kev txo qis qis qis rov qab yog qhov cuam tshuam ntawm kev nce cov tswv yim hauv lub sijhawm luv luv thaum tsawg kawg ib qho kev hloov pauv tau khaws cia tas li, xws li kev ua haujlwm lossis peev. Kev xa rov qab mus rau qhov ntsuas yog qhov cuam tshuam ntawm kev nce cov tswv yim hauv txhua qhov hloov pauv ntawm kev tsim khoom hauv lub sijhawm ntev
Tshooj 404 xav tau dab tsi ntawm kev tswj hwm cov ntaub ntawv tswj xyuas sab hauv tshawb fawb lub tuam txhab pej xeem thiab piav qhia txog kev tswj hwm cov ntaub ntawv ntawm kev tswj hwm sab hauv kom ua tau raws li cov cai ntawm ntu 40
Txoj Cai Sarbanes-Oxley xav kom cov kev tswj hwm ntawm cov tuam txhab pej xeem ntsuas qhov ua tau zoo ntawm kev tswj hwm sab hauv ntawm cov neeg tawm tswv yim rau kev tshaj tawm nyiaj txiag. Tshooj 404(b) xav kom ib lub tuam txhab tuav pov hwm tus neeg soj ntsuam los ua pov thawj rau, thiab tshaj tawm txog, kev tswj xyuas kev ntsuam xyuas ntawm nws cov kev tswj hwm sab hauv