Cov txheej txheem:

Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?
Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?

Video: Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?

Video: Dab tsi yog qhov txawv ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom thiab kev lag luam kev lag luam?
Video: 8 yam tsis txhob ua thaum sib deev tag tsis li yuav phom sij txog lub neej txoj sia. 2024, Kaum ib hlis
Anonim

Ib tug ntawm qhov sib txawv tseem ceeb ntawm cov software hom no yog leej twg lawv lub hom phiaj. CRM software feem ntau yog tsom rau kev muag khoom, thaum kev lag luam automation software yog (aptly) kev lag luam - tsom.

Ib yam li ntawd, qhov txawv ntawm kev lag luam kev sib raug zoo thiab kev tswj hwm cov neeg siv khoom yog dab tsi?

Main Qhov txawv Thaum kev lag luam kev sib raug zoo yog kev muag khoom thiab kev lag luam tswvyim, CRM hais txog cov cuab yeej siv los ua lub tswv yim. CRM suav nrog cov haujlwm ua haujlwm uas txhawb nqa kev lag luam kev sib raug zoo tswv yim.

Ib yam li ntawd, koj txhais li cas los ntawm kev lag luam kev sib raug zoo? " Kev lag luam kev sib raug zoo yog ib lub tswv yim tsim los txhawb cov neeg siv khoom loyalty, kev sib raug zoo thiab kev koom tes mus ntev. Nws yog tsim los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom los ntawm kev muab cov ntaub ntawv ncaj qha rau lawv cov kev xav tau thiab kev txaus siab thiab los ntawm kev txhawb kev sib txuas lus qhib."

Hauv qhov no, koj txhais li cas los ntawm kev lag luam kev sib raug zoo ntawm cov neeg siv khoom?

A Txhais ntawm Customer Relationship Marketing Cov neeg lag luam kev sib raug zoo (CRM) yog txheej txheem raws li cov neeg siv khoom kev sib raug zoo thiab cov neeg siv khoom kev ncaj ncees. Siv cov neeg siv khoom cov ntaub ntawv thiab tawm tswv yim, tuam txhab uas muag siv qhov no kev lag luam tswv yim txhim kho mus sij hawm ntev kev sib raug zoo nrog cov neeg siv khoom thiab txhim kho laser-focused brand awareness.

CRM siv li cas hauv kev lag luam?

Cia peb saib yuav ua li cas CRM software tuaj yeem pab koj txhim kho koj cov dej num thiab tsim kev lag luam zoo dua hauv plaub qhov tseem ceeb:

  1. Lub hom phiaj tsom. Ib qho ntawm cov haujlwm nyuaj tshaj plaws rau cov neeg lag luam yog saib los ntawm tag nrho cov neeg siv khoom cov ntaub ntawv.
  2. Segmentation.
  3. Cov ntsiab lus tus kheej.
  4. Rov ua dua daim ntawv qhia.

Pom zoo: