Cov txheej txheem:

Yuav ua li cas koj tsim segmentation?
Yuav ua li cas koj tsim segmentation?

Video: Yuav ua li cas koj tsim segmentation?

Video: Yuav ua li cas koj tsim segmentation?
Video: koj xav muaj peev nyiaj yuav tsim li cas? peev los qhov twg los? clip no muaj lus teb (05) 2024, Kaum ib hlis
Anonim

Muaj 4 theem tseem ceeb uas yuav tsum tau txiav txim siab thaum siv lossis hloov kho koj txoj kev npaj ua lag luam segmentation:

  1. Lub Hom Phiaj Teeb. Teeb segmentation lub hom phiaj thiab lub hom phiaj.
  2. Qhia tus neeg siv khoom Ntu . Kev tshawb fawb tsim.
  3. Txhim kho Segmentation Tswv yim. Xaiv lub hom phiaj ntu .
  4. Execute Go-To-Market Plan (launch plan)

Hauv qhov no, koj ua li cas txhim kho kev lag luam segmentation?

Cov kauj ruam hauv Kev Lag Luam Segmentation

  1. Txheeb xyuas lub hom phiaj kev lag luam. Thawj thiab foremost kauj ruam yog txheeb xyuas lub hom phiaj kev lag luam.
  2. Txheeb xyuas qhov kev cia siab ntawm Cov Neeg Pom Zoo.
  3. Tsim pab pawg.
  4. Tshawb xyuas cov kev xav tau ntawm cov neeg tuaj saib.
  5. Sau npe koj lub lag luam Segment.
  6. Cov tswv yim lag luam.
  7. Saib xyuas tus cwj pwm.
  8. Qhov loj ntawm Lub Hom Phiaj Lag Luam.

Kuj Paub, dab tsi ua rau segmentation zoo? Segmentation Yuav tsum muaj kev ua tau zoo Ntawm tsib thiab yim ntu yuav ua haujlwm zoo tshaj plaws. Txhawm rau tsim cov tswv yim sib koom ua ke thiab tsim kev sib raug zoo mus ntev, cov ntu yuav tsum muaj kev sib koom ua ke - txhua tus neeg tuaj yeem zaum hauv ib qho. ntu.

Ua kom pom qhov no, 4 hom kev lag luam segmentation yog dab tsi?

Plaub Hom Kev Lag Luam Segmentation

  • Demographic segmentation.
  • Psychographic segmentation.
  • Kev coj cwj pwm segmentation.
  • Geographic segmentation.

Kev lag luam segmentation puas tuaj yeem coj mus deb dhau?

Segmentation yog ib qho tseem ceeb rau qhov tseeb. Tab sis ib yam nkaus ntau segmentation muaj teeb meem rau koj cov txiaj ntsig. Nws zoo li carrots. Koj paub tias lawv zoo rau koj, tab sis ib yam nkaus ntau ua tau muab cov kev phiv tsis zoo rau koj.

Pom zoo: