Cov txheej txheem:

Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom zoo tshaj plaws?
Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom zoo tshaj plaws?

Video: Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom zoo tshaj plaws?

Video: Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom zoo tshaj plaws?
Video: Qhia thaj poj niam hnov zoo nyob tshaj nplaw 2024, Kaum ib hlis
Anonim

Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom muaj txiaj ntsig tshaj plaws ? RFM - qhia, nta, nyiaj txiag tus nqi . RFM - tshaj tawm, zaus, kev sib koom ua lag luam. RFM - qhov tseeb, zaus, nyiaj txiag tus nqi.

Tsis tas li cov lus nug yog, peb theem ntawm kev tswj xyuas cov neeg siv khoom sib raug zoo yog dab tsi?

Peb cov qauv muaj peb tus yuam sij theem – cov neeg siv khoom nrhiav tau, cov neeg siv khoom tuav thiab cov neeg siv khoom extention, thiab peb contextual factor – marketing orientation, value creation thiab innovatove IT.

Ib sab saum toj no, puas yog qhov sib xyaw ua ke ntawm cov khoom lag luam qhov chaw tshaj tawm thiab cov tswv yim nqi? Kev lag luam sib xyaw yog qhov sib xyaw ua ke ntawm tus nqi , kev txhawb nqa , khoom khoom thiab kev faib tawm qhov system ( qhov chaw ) kom ncav cuag ib pawg neeg siv khoom tshwj xeeb (lub hom phiaj kev lag luam). Target Market - cov neeg siv khoom uas feem ntau yuav yuav lub tuam txhab cov khoom . Kuj hu ua cov neeg tuaj saib.

Ua raws li qhov no, qhov twg hauv qab no yog ib theem hauv kev hloov pauv ntawm kev tswj hwm cov neeg siv khoom sib raug zoo CRM?

Muaj peb theem hauv evolution ntawm CRM : (1) qhia, (2) tsom xam, thiab (3) kwv yees. Ua li cas CRM kwv yees yees pab cov koom haum ua tiav? Lub chaw tiv tauj yog ib qho ntawm cov cuab tam zoo tshaj a cov neeg siv khoom tsav lub koom haum tuaj yeem muaj.

Cov txiaj ntsig ntawm CRM yog dab tsi?

Cov txiaj ntsig ntawm kev ua li ntawd suav nrog:

  • Kev sib raug zoo ntawm cov neeg siv khoom zoo dua.
  • Txhim kho muaj peev xwm hla-muag.
  • Ntxiv pab neeg xim.
  • Txhim kho efficiency hauv kev pab cov neeg siv khoom.
  • Kev txaus siab rau cov neeg ua haujlwm ntau dua.
  • Ntau cov nyiaj tau los thiab profitability.
  • Kev txuag nqi.
  • Tsawg tus neeg siv khoom attrition.

Pom zoo: