Cov txheej txheem:
Video: Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom zoo tshaj plaws?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Dab tsi yog cov qauv uas ib lub koom haum tuaj yeem siv los nrhiav nws cov neeg siv khoom muaj txiaj ntsig tshaj plaws ? RFM - qhia, nta, nyiaj txiag tus nqi . RFM - tshaj tawm, zaus, kev sib koom ua lag luam. RFM - qhov tseeb, zaus, nyiaj txiag tus nqi.
Tsis tas li cov lus nug yog, peb theem ntawm kev tswj xyuas cov neeg siv khoom sib raug zoo yog dab tsi?
Peb cov qauv muaj peb tus yuam sij theem – cov neeg siv khoom nrhiav tau, cov neeg siv khoom tuav thiab cov neeg siv khoom extention, thiab peb contextual factor – marketing orientation, value creation thiab innovatove IT.
Ib sab saum toj no, puas yog qhov sib xyaw ua ke ntawm cov khoom lag luam qhov chaw tshaj tawm thiab cov tswv yim nqi? Kev lag luam sib xyaw yog qhov sib xyaw ua ke ntawm tus nqi , kev txhawb nqa , khoom khoom thiab kev faib tawm qhov system ( qhov chaw ) kom ncav cuag ib pawg neeg siv khoom tshwj xeeb (lub hom phiaj kev lag luam). Target Market - cov neeg siv khoom uas feem ntau yuav yuav lub tuam txhab cov khoom . Kuj hu ua cov neeg tuaj saib.
Ua raws li qhov no, qhov twg hauv qab no yog ib theem hauv kev hloov pauv ntawm kev tswj hwm cov neeg siv khoom sib raug zoo CRM?
Muaj peb theem hauv evolution ntawm CRM : (1) qhia, (2) tsom xam, thiab (3) kwv yees. Ua li cas CRM kwv yees yees pab cov koom haum ua tiav? Lub chaw tiv tauj yog ib qho ntawm cov cuab tam zoo tshaj a cov neeg siv khoom tsav lub koom haum tuaj yeem muaj.
Cov txiaj ntsig ntawm CRM yog dab tsi?
Cov txiaj ntsig ntawm kev ua li ntawd suav nrog:
- Kev sib raug zoo ntawm cov neeg siv khoom zoo dua.
- Txhim kho muaj peev xwm hla-muag.
- Ntxiv pab neeg xim.
- Txhim kho efficiency hauv kev pab cov neeg siv khoom.
- Kev txaus siab rau cov neeg ua haujlwm ntau dua.
- Ntau cov nyiaj tau los thiab profitability.
- Kev txuag nqi.
- Tsawg tus neeg siv khoom attrition.
Pom zoo:
Dab tsi yog qee txoj hauv kev uas lub koom haum tuaj yeem tiv thaiv nws cov peev txheej?
Nov yog yim lub tswv yim tseem ceeb los txiav txim siab ua ib feem ntawm koj txoj kev npaj tiv thaiv tus kheej: Xaiv lub chaw lag luam zoo. Khaws koj daim ntaub thaiv kev lag luam. Siv cov ntawv cog lus thiab cov txheej txheem kom raug. Yuav kev pov hwm kev lag luam tsim nyog. Tau txais kev tuav pov hwm lub kaus. Muab qee yam khoom muaj nqis rau hauv koj tus txij nkawm lub npe
Lub algorithm twg yog siv los nrhiav kev sib koom ua ke ntawm cov khoom uas tus neeg siv khoom tuaj yeem yuav ntawm lub khw muag khoom?
Association Rule Mining Txoj hauv kev zoo tshaj plaws los nrhiav cov qauv no yog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, uas yog cov txheej txheem tseem ceeb siv los ntawm cov khw muag khoom loj xws li Amazon, Flipkart, thiab lwm yam los txheeb xyuas cov neeg yuav khoom los ntawm kev nrhiav kev sib koom ua ke ntawm cov khoom sib txawv uas cov neeg siv khoom tso rau hauv lawv "kev yuav khoom. pob tawb”
Nws yuav siv li cas rau lub koom haum los ua ib lub koom haum kawm tau zoo?
Cov koom haum kev kawm muaj kev txawj ntse ntawm tsib txoj haujlwm tseem ceeb: kev daws teeb meem, kev sim nrog cov txheej txheem tshiab, kawm los ntawm lawv tus kheej cov kev paub dhau los thiab keeb kwm yav dhau los, kawm los ntawm cov kev paub dhau los thiab kev coj ua zoo tshaj plaws ntawm lwm tus, thiab hloov kev paub sai thiab ua tau zoo thoob plaws hauv lub koom haum
Nws hu li cas thaum cov khoom tshiab lossis cov saw tshiab nyiag cov neeg siv khoom thiab muag los ntawm cov laus uas twb muaj lawm nws raug xa mus rau?
Thaum cov khoom tshiab lossis cov saw tshiab tshiab nyiag cov neeg siv khoom thiab kev muag khoom los ntawm cov qub qub ntawm ib lub koom haum, qhov no yog hu ua. Cannibalization
Lub koom haum lub npe yog dab tsi uas tau tsim los tiv thaiv cov neeg siv khoom txaus siab?
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