Cov txheej txheem:
- Muaj 6 cov kauj ruam tshwj xeeb uas koj tuaj yeem ua kom tsis txhob muaj kev sib deev:
- Cannibalization Rate yog feem pua ntawm cov khoom muag tshiab uas sawv cev rau qhov poob ntawm kev muag khoom ntawm cov khoom uas twb muaj lawm
Video: Nws hu li cas thaum cov khoom tshiab lossis cov saw tshiab nyiag cov neeg siv khoom thiab muag los ntawm cov laus uas twb muaj lawm nws raug xa mus rau?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Thaum a cov khoom tshiab los yog a tshiab muag khoom chain nyiag cov neeg siv khoom thiab muag khoom los ntawm cov laus uas twb muaj lawm ntawm ib lub koom haum, qhov no yog xa mus mus as. Cannibalization.
Raws li, cov khoom cannibalization yog dab tsi?
Hauv kev lag luam zoo, cannibalization hais txog qhov txo qhov ntim ntawm kev muag khoom, cov nyiaj tau los ntawm kev muag khoom, lossis kev sib koom ua lag luam ntawm ib qho khoom raws li qhov tshwm sim ntawm kev qhia txog ib qho tshiab khoom los ntawm tib tus tsim tawm.
Tsis tas li ntawd, leej twg ntawm cov hauv qab no yog cov neeg siv khoom lag luam segmentation sib txawv? Cov pej xeem . Demographics segmentation yog ib lub tswv yim zoo uas koj txheeb xyuas kev lag luam ntu raws li qhia pej xeem los yog tus cwj pwm zoo. Cov yam ntxwv tshwj xeeb feem ntau siv hauv demographics segmentation suav nrog hnub nyoog, poj niam txiv neej, haiv neeg, kev txij nkawm, nyiaj tau los, kev kawm thiab kev ua haujlwm.
Tib neeg kuj nug, ua li cas koj yuav tsum tsis txhob cannibalization?
Muaj 6 cov kauj ruam tshwj xeeb uas koj tuaj yeem ua kom tsis txhob muaj kev sib deev:
- Txiav txim siab lub khw tshwj xeeb txhua yam khoom haum rau.
- Tshawb xyuas lub peev xwm kev lag luam xav tau rau cov khoom lag luam tshiab uas tau hais los ntawm cov nyiaj tau los ntawm cov khoom lag luam sawv cev.
Yuav ua li cas koj tsom xam cannibalization?
Cannibalization Rate yog feem pua ntawm cov khoom muag tshiab uas sawv cev rau qhov poob ntawm kev muag khoom ntawm cov khoom uas twb muaj lawm
- Cannibalization Rate = Kev muag khoom poob ntawm cov khoom uas twb muaj lawm / Muag khoom tshiab.
- Kev muag khoom tshiab tau muab los ntawm cov khoom uas twb muaj lawm = 60% * 70 units.
- Kev muag khoom ntawm cov khoom uas twb muaj lawm tom qab cannibalization = 38 units.
Pom zoo:
Puas yog cov txheej txheem uas hloov cov tswv yim rau hauv cov txiaj ntsig uas tuaj yeem raug muag raws li cov khoom lag luam thiab cov kev pabcuam?
Kev tswj hwm kev ua haujlwm hloov pauv cov tswv yim (kev ua haujlwm, peev txheej, khoom siv, av, vaj tse, khoom siv, thiab cov ntaub ntawv) rau hauv cov khoom (khoom thiab kev pabcuam) uas muab tus nqi ntxiv rau cov neeg siv khoom. Txhua lub koom haum yuav tsum siv zog ua kom zoo tshaj plaws ntawm lawv cov txheej txheem hloov pauv kom tau raws li cov neeg siv khoom xav tau
Lub algorithm twg yog siv los nrhiav kev sib koom ua ke ntawm cov khoom uas tus neeg siv khoom tuaj yeem yuav ntawm lub khw muag khoom?
Association Rule Mining Txoj hauv kev zoo tshaj plaws los nrhiav cov qauv no yog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, uas yog cov txheej txheem tseem ceeb siv los ntawm cov khw muag khoom loj xws li Amazon, Flipkart, thiab lwm yam los txheeb xyuas cov neeg yuav khoom los ntawm kev nrhiav kev sib koom ua ke ntawm cov khoom sib txawv uas cov neeg siv khoom tso rau hauv lawv "kev yuav khoom. pob tawb”
Qhov twg ntawm tsib qhov mob ntawm raug kaw yog hais txog tus neeg raug kaw qhov kev ywj pheej uas ua rau muaj kev xav ntawm kev raug kaw hauv zej zog?
Kev mob ntawm kev raug kaw: Tsib yam kev mob tshwm sim los ntawm kev raug kaw: kev ywj pheej, khoom siv thiab kev pabcuam, kev sib raug zoo ntawm kev sib deev, kev ywj pheej, thiab kev ruaj ntseg. Kev ywj pheej ntawm kev ywj pheej yog hais txog tus neeg raug kaw qhov kev poob ntawm kev ywj pheej, uas, raws li Sykes, tsim kev xav ntawm kev ua neeg tawm tsam
Dab tsi yog kev sib raug zoo ntawm cov neeg siv khoom thiab cov neeg muag khoom?
Lub tswv yim kev lag luam uas tus neeg muab kev pabcuam lossis tus muag khoom muag tau ze rau lawv cov neeg siv khoom. Cov txiaj ntsig ntawm kev sib raug zoo ntawm cov neeg siv khoom ntau dua rau kev lag luam yuav suav nrog kev txhim kho cov teeb meem kev daws teeb meem zoo thiab kev hloov kho ntau dua ntawm cov khoom rau cov neeg siv khoom xav tau, nrog rau cov neeg siv khoom siab dua qib siab
Puas yog ib qho kev sau ntawm cov tuam txhab ywj pheej uas siv cov ntaub ntawv thev naus laus zis los tswj hwm lawv cov txiaj ntsig cov txiaj ntsig los sib sau ua khoom lag luam lossis kev pabcuam rau kev lag luam?
Lub vev xaib muaj txiaj ntsig yog ib qho kev sau ntawm cov tuam txhab ywj pheej uas siv cov ntaub ntawv thev naus laus zis los tswj hwm lawv cov txiaj ntsig kev sib koom ua ke tsim khoom lossis kev pabcuam rau kev lag luam. Ib lub tuam txhab tuaj yeem siv kev tswj hwm ntau dua ntawm nws cov neeg xa khoom los ntawm kev muaj: ntau tus neeg muag khoom