Cov txheej txheem:

Dab tsi yog segmentation siv nrog ib qho piv txwv?
Dab tsi yog segmentation siv nrog ib qho piv txwv?

Video: Dab tsi yog segmentation siv nrog ib qho piv txwv?

Video: Dab tsi yog segmentation siv nrog ib qho piv txwv?
Video: Huab Vwj & Celesna Lor- Qhov Tawv Tawv-Nkauj Tawm Tshiab 2024, Kaum ib hlis
Anonim

To taub kev ua lag luam Ntu

Qhov no yog vim li cas cov neeg lag luam siv segmentation thaum txiav txim siab lub hom phiaj ua lag luam. Rau piv txwv , tej yam ntxwv ntawm lub khw ntu suav nrog kev nyiam, kev ua neej, hnub nyoog, poj niam txiv neej, thiab lwm yam piv txwv ntawm kev ua lag luam segmentation suav nrog thaj chaw, pej xeem, psychographic, thiab kev coj cwj pwm.

Ua li no, 4 hom kev lag luam segmentation yog dab tsi?

Plaub Hom Kev Lag Luam Segmentation

  • Demographic segmentation.
  • Psychographic segmentation.
  • Kev coj tus cwj pwm segmentation.
  • Geographic segmentation.

5 ntu kev lag luam yog dab tsi? Hom Kev Lag Luam Segmentation

  • Geographic Segmentation. Thaum feem ntau yog ib pawg ntawm cov pej xeem, thaj chaw segmentation feem ntau yog qhov yooj yim tshaj plaws.
  • Demographic Segmentation.
  • Firmographic Segmentation.
  • Cwj Pwm Segmentation.
  • Psychographic Segmentation.

Tsuas yog li ntawd, dab tsi yog qhov txiaj ntsig segmentation piv txwv?

Cov txiaj ntsig segmentation yog faib koj lub lag luam raws li tus nqi pom, txiaj ntsig , los yog kom zoo dua cov neeg siv khoom pom tias lawv tau txais los ntawm cov khoom lossis kev pabcuam. Ntau lub lag luam sib txawv siv hom no segmentation , suav nrog tsheb, khaub ncaws, rooj tog, thiab cov khoom siv hluav taws xob.

Koj sau li cas kev lag luam segmentation?

Muaj 4 theem tseem ceeb uas yuav tsum tau txiav txim siab thaum siv lossis hloov kho koj txoj kev npaj ua lag luam segmentation:

  1. Lub Hom Phiaj Teeb. Teem segmentation lub hom phiaj thiab cov hom phiaj.
  2. Txheeb xyuas Cov Neeg Siv Khoom. Kev tshawb fawb tsim.
  3. Txhim kho Segmentation Strategy. Xaiv lub hom phiaj ntu.
  4. Execute Go-To-Market Plan (launch plan)

Pom zoo: