Puas yog kev lag luam sib xyaw thiab kev tshaj tawm sib xyaw ua ke?
Puas yog kev lag luam sib xyaw thiab kev tshaj tawm sib xyaw ua ke?

Video: Puas yog kev lag luam sib xyaw thiab kev tshaj tawm sib xyaw ua ke?

Video: Puas yog kev lag luam sib xyaw thiab kev tshaj tawm sib xyaw ua ke?
Video: kev dim yog Vajtswv pub dawb xwb ua txhaum puas raug txim 2024, Hlis ntuj nqeg
Anonim

A sib xyaw ua lag luam thiab a promotional mix muaj qhov sib txawv, thiab ob qho tib si tseem ceeb rau koj txoj kev lag luam. Thaum koj txheeb xyuas koj sib xyaw ua lag luam , nws pab koj txiav txim siab yuav ua li cas kom txaus siab rau koj cov neeg siv khoom, thaum lub promotional mix tsom rau kev sib tham ncaj qha rau cov neeg siv khoom.

Hauv qhov no, qhov sib txawv ntawm kev lag luam thiab kev tshaj tawm kev sib xyaw yog dab tsi?

Kev lag luam tsom rau tag nrho cov ntsiab lus ntawm cov sib xyaw ua lag luam viz khoom, nqe, qhov chaw thiab kev txhawb nqa thaum kev txhawb nqa tsom ntau rau cov neeg siv khoom- yuav ua li cas kom ncav cuag ib yam khoom rau nws cov neeg siv khoom thiab yuav ua li cas muag rau lawv thaum kawg.

Qhov thib ob, dab tsi yog 5 lub ntsiab lus ntawm kev tshaj tawm kev sib xyaw? Kev txhawb nqa kev sib xyaw yog kev faib cov peev txheej ntawm tsib lub ntsiab lus tseem ceeb:

  • Kev tshaj tawm.
  • Kev sib raug zoo los yog kev tshaj tawm.
  • Kev muag khoom nce qib.
  • Kev lag luam ncaj qha.
  • Tus kheej muag.

Raws li txoj cai, kev tshaj tawm kev sib xyaw ua lag luam yog dab tsi?

Txhais: The Promotion Mix hais txog kev sib xyaw ntawm ntau yam kev txhawb nqa cov cuab yeej siv los ntawm kev lag luam los tsim, tswj thiab nce qhov kev thov rau cov khoom thiab kev pabcuam. Cov Promotion Mix yog kev koom ua ke ntawm Kev Tshaj Tawm, Kev Muag Khoom Tus Kheej, Kev Muag Khoom Kev txhawb nqa , Kev Sib Raug Zoo thiab Ncaj Ncees Kev lag luam.

Dab tsi yog 4 hom kev txhawb nqa sib xyaw?

Cov promotional mix yog ib qho ntawm 4 Ps ntawm kev lag luam sib tov . Nws muaj kev sib raug zoo rau pej xeem, kev tshaj tawm, kev muag khoom kev txhawb nqa thiab tus kheej muag. Hauv zaj lus qhia no, koj yuav kawm seb pawg neeg lag luam siv li cas promotional mix kom ncav cuag lub tuam txhab lub hom phiaj thiab lub hom phiaj.

Pom zoo: