Cov txheej txheem:
Video: Dab tsi yog cov channel ntawm kev faib khoom hauv kev lag luam?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Qhov tseem ceeb Takeaways. A kev faib tawm channel sawv cev rau cov saw hlau ntawm cov lag luam lossis cov neeg nruab nrab los ntawm qhov kawg tus neeg yuav khoom yuav khoom zoo lossis kev pabcuam. Kev faib tawm channel muaj xws li wholesalers, retailers, distributors, thiab Internet. Hauv ib qho ncaj qha kev faib tawm channel , cov chaw tsim khoom muag ncaj qha rau cov neeg siv khoom.
Yog li ntawd, 4 channel ntawm kev faib khoom yog dab tsi?
Yeej muaj plaub hom kev lag luam raws:
- Muag ncaj qha;
- Muag los ntawm cov neeg nruab nrab;
- Dual faib; thiab.
- Rov qab cov channel.
Ib yam li ntawd, 5 channel ntawm kev faib khoom yog dab tsi? B2B thiab B2C tuam txhab lag luam tuaj yeem muag los ntawm ib qho kev faib tawm ib leeg lossis los ntawm ntau txoj kev uas yuav suav nrog:
- Lag luam wholesale / Distributor.
- Direct/Internet.
- Direct/Catalog.
- Direct / Muag Pab Pawg.
- Tus nqi-ntxiv Reseller (VAR)
- Tus kws pab tswv yim.
- Tus neeg muag khoom.
- Khw muag khoom.
Tsuas yog li ntawd, hom kev xa tawm hauv kev lag luam yog dab tsi?
Hauv kev lag luam , cov khoom tuaj yeem faib tau siv ob lub ntsiab hom ntawm raws : ncaj kev faib channel thiab indirect kev faib channel.
Indirect Distribution
- Ib tug wholesaler los yog distributor.
- Hauv Internet (direct)
- Catalogs (ncaj qha)
- Pab pawg muag khoom (direct)
- Tus nqi-ntxiv reseller (VAR)
- Cov kws pab tswv yim.
- Cov tswv lag luam.
- Cov khw muag khoom.
3 hom kev faib khoom yog dab tsi?
Muaj peb txoj kev xaiv dav:
- 1) Intensive Distribution:
- 2) Selective Distribution:
- 3) Exclusive Distribution:
Pom zoo:
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