Video: Ntau npaum li cas ntawm tus neeg yuav khoom taug kev yog digital?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Txog tam sim no, peb tau pom tag nrho cov kev hloov pauv ntawm cov txheeb cais, tab sis ntawm no yog SiriusDecisions-pom zoo version: 67 feem pua ntawm cov tus neeg yuav khoom taug kev tam sim no ua tiav digitally.
Yog li ntawd, kuv yuav ua li cas thiaj tsim tau tus neeg yuav khoom taug kev?
Hauv tsab ntawv no, peb yuav qhia koj txog cov kauj ruam uas nws yuav siv tsim ib qho khoom plig tus neeg yuav khoom taug kev.
Txhais koj tus neeg yuav khoom taug kev
- Kauj Ruam 1: Kev Paub. Thawj kauj ruam yog ib txwm paub.
- Kauj Ruam 2: Kev txiav txim siab. Cov theem tom ntej yog kab tias qhov tseem ceeb tshaj plaws.
- Kauj Ruam 3: Kev txiav txim siab. Nws yog lub sijhawm txiav txim siab.
Dab tsi yog cov theem ntawm tus neeg yuav khoom taug kev? Ua los ntawm peb theem -Kev paub, kev xav thiab kev txiav txim siab-tus Kev yuav khoom yog raws li qhov tseeb tias niaj hnub no cov neeg siv khoom siv online thiab paub ntau dua li qhov qub, uas ua rau lawv nyob rau hauv txoj kev los txiav txim siab kev paub txog lawv qhov kev yuav khoom ua ntej lawv puas tau tiv tauj koj.
Kuj kom paub yog, dab tsi yog lub ntsiab lus ntawm tus neeg yuav khoom taug kev?
Cov tus neeg yuav khoom taug kev yog tus txheej txheem cov neeg yuav khoom mus dhau los paub txog, xav txog thiab ntsuas, thiab txiav txim siab yuav khoom lossis kev pabcuam tshiab. Awareness Stage: Lub tus neeg yuav khoom paub tias lawv muaj teeb meem. Kev txiav txim siab theem: The tus neeg yuav khoom txhais lawv qhov teeb meem thiab tshawb nrhiav cov kev xaiv los daws nws.
Dab tsi yog qhov txawv ntawm active thiab passive buyers?
Cov Qhov txawv ntawm Active & Passive Buyers . Active buyers yog cov kev cia siab uas twb muaj nyob rau tus neeg yuav khoom taug kev. Passive buyers , ntawm qhov tod tes, tsis tau pib tus neeg yuav khoom taug kev. Cov no cov neeg yuav khoom tej zaum yuav muaj teeb meem, tab sis nws tsis loj txaus uas nws raug yuam kom lawv nrhiav kev daws teeb meem.
Pom zoo:
Nyob rau theem twg ntawm kev muag khoom tus neeg muag khoom feem ntau yuav ntsib tus neeg siv khoom thawj zaug?
Prospecting yog thawj kauj ruam hauv kev muag khoom, uas muaj kev txheeb xyuas cov neeg siv khoom muaj peev xwm, aka kev cia siab. Lub hom phiaj ntawm kev cia siab yog los tsim cov ntaub ntawv ntawm cov neeg siv khoom zoo thiab tom qab ntawd sib txuas lus nrog lawv hauv kev cia siab ntawm kev hloov pauv lawv los ntawm cov neeg muaj peev xwm mus rau cov neeg siv khoom tam sim no
Lub algorithm twg yog siv los nrhiav kev sib koom ua ke ntawm cov khoom uas tus neeg siv khoom tuaj yeem yuav ntawm lub khw muag khoom?
Association Rule Mining Txoj hauv kev zoo tshaj plaws los nrhiav cov qauv no yog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, uas yog cov txheej txheem tseem ceeb siv los ntawm cov khw muag khoom loj xws li Amazon, Flipkart, thiab lwm yam los txheeb xyuas cov neeg yuav khoom los ntawm kev nrhiav kev sib koom ua ke ntawm cov khoom sib txawv uas cov neeg siv khoom tso rau hauv lawv "kev yuav khoom. pob tawb”
Lub zog ntawm kev sib tham ntawm tus neeg muag khoom thiab tus neeg yuav khoom yog dab tsi?
Lub Hwj Chim Loj ntawm Cov Neeg Siv Khoom, yog ib qho ntawm cov tub rog hauv Porter's Tsib Lub Zog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, yog daim iav duab ntawm lub hwj chim ntawm cov neeg yuav khoom thiab hais txog lub siab uas cov neeg muag khoom tuaj yeem tso rau cov tuam txhab los ntawm kev nce lawv cov nqi, txo lawv qhov zoo, lossis txo. qhov muaj ntawm lawv cov khoom
Dab tsi yog kev kho mob ntawm tus neeg muag khoom thiab tus neeg yuav khoom rau kev ua txhaum ntawm daim ntawv cog lus?
Hmoov zoo, tus neeg yuav khoom hauv tsev muaj qee yam kev kho mob yog tias tus muag khoom ua tsis raug lossis tsis kam ua cov luag num raws li daim ntawv cog lus muag khoom, suav nrog: nyiaj puas tsuaj rau kev ua txhaum cai ntawm daim ntawv cog lus. Kev txiav tawm ntawm daim ntawv cog lus thiab xa rov qab ntawm qhov tso nyiaj, ntxiv rau kev them nqi tsim nyog, thiab
Tus neeg twg tau soj ntsuam kev mloog lus ntawm kev sib raug zoo los ntawm kev ua ib qho kev sim uas yuav tsum muaj cov tub ntxhais kawm cov ntsiab lus los tswj cov kev mob siab rau cov ntsiab lus hauv kev tshuaj xyuas kev kawm?
Milgram Shock Experiment Ib qho ntawm cov kev tshawb fawb nto moo tshaj plaws ntawm kev mloog lus hauv kev puas siab puas ntsws tau ua los ntawm Stanley Milgram, tus kws kho mob hlwb ntawm Yale University. Nws tau ua ib qho kev sim qhia txog qhov tsis sib haum xeeb ntawm kev mloog lus rau txoj cai thiab lub siab ntawm tus kheej