Dab tsi yog cross channel?
Dab tsi yog cross channel?

Video: Dab tsi yog cross channel?

Video: Dab tsi yog cross channel?
Video: Yog Vim Dab Tsi - Maiv Choj (cover) 2024, Hlis ntuj nqeg
Anonim

Hla - channel marketing (tseem hu ua multi- channel lub omni- channel kev lag luam) suav nrog kev tswj hwm koj lub lag luam kev nthuav tawm thoob plaws hauv kev tshaj xov xwm, mobile apps, websites, email thiab lus pom zoo ntawm qhov ncauj. Hla - channel kev lag luam muab cov neeg siv khoom sib koom ua ke, kev paub zoo ib yam thoob plaws koj lub hom phiaj.

Kuj nug, dab tsi yog hla kev paub channel?

Hla - channel cov neeg siv khoom kev paub tshwm sim thaum lub tuam txhab siv tag nrho nws cov channel nyob rau hauv txoj kev tsis sib xws, zoo ib yam los cuam tshuam nrog nws cov neeg siv khoom. Qhov ntawd txhais tau hais tias ua kom muaj tej yam xws li hloov lub tawb nqa khoom nruab nrab ntawm lub laptop thiab lub xov tooj ntawm tes lossis nkag mus rau cov cuab yeej pabcuam cov neeg siv khoom txawm tias siv lub cuab yeej twg.

Ib qho ntxiv, piv txwv kev lag luam hla yog dab tsi? Hla -kev txhawb nqa yog ib daim ntawv ntawm kev lag luam kev txhawb nqa qhov twg cov neeg siv khoom ntawm ib yam khoom lossis kev pabcuam raug tsom nrog kev txhawb nqa cov khoom lag luam muaj feem cuam tshuam. Ib qho raug piv txwv yog ntoo khaub lig - xov xwm kev lag luam ntawm hom; rau piv txwv , Oprah Winfrey qhov kev tshaj tawm ntawm nws lub TV qhia ntawm nws cov phau ntawv, cov ntawv xov xwm thiab lub vev xaib.

Ntxiv mus, dab tsi yog hla channel digital hneev taw?

Hla - channel Kev Lag Luam Hauv Cov Lus Qhia. Hauv lub ntiaj teb niaj hnub no, lub cov hneev taw ntawm ib tug neeg yog ib tug complex ua ke ntawm ntau yam ntaub ntawv, kev sib txuas lus raws , thiab platforms. Tus neeg siv tus qauv muaj cov ntaub ntawv hauv kev sib tham hauv network thiab xa xov, siv xov tooj ntawm tes thiab lub khoos phis tawj, thiab nyeem email.

Cross platform marketing yog dab tsi?

A ntoo khaub lig - platform lub tswv yim tshaj tawm yog koj daim pib txhawm rau txhawm rau coj mus rau cov neeg siv khoom, thiab siv kev tshaj tawm kom rov qab txheeb xyuas cov neeg siv khoom tom qab lawv yuav khoom tuaj yeem hloov lawv mus rau hauv cov neeg siv rov ua dua.

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