Dab tsi yog cross channel kav khw?
Dab tsi yog cross channel kav khw?

Video: Dab tsi yog cross channel kav khw?

Video: Dab tsi yog cross channel kav khw?
Video: Xov Xwm, Vauv Tua Niam Tais Tuag, Yog Vim Dab Tsis 2024, Hlis ntuj nqeg
Anonim

Hla - kev muag khoom channel yog qhov tshwm sim loj zuj zus uas feem ntau ntawm cov neeg siv khoom hauv online nyiam tuaj online thiab yuav khoom offline. Online yog koj lub vev xaib, offline yog koj lub khw cib-thiab-mortar.

Ib yam li ntawd, nws tau nug tias, kev yuav khoom hla yog dab tsi?

Hla Khw txhais tau hais tias kev lees txais kev them nyiaj los ntawm CHRS Cov Lag Luam ntawm Cov Nyiaj Txiag thiab kev lees txais kev lees paub los ntawm Tuam Txhab ntawm Lub Tuam Txhab Nyiaj Txiag sib raug rau CHRS Cov Lag Luam. Hla Khw txhais tau hais tias kev hwm kev sib raug zoo, los ntawm cov lag luam AMO sib txawv, ntawm Cov Nyiaj Txiag sib raug rau lwm cov lag luam AMO.

Ib yam li ntawd, dab tsi yog channel hauv khw muag khoom? Ib qho kev faib tawm channel yog cov saw hlau ntawm cov lag luam lossis cov neeg nruab nrab los ntawm qhov zoo lossis kev pabcuam dhau mus txog thaum nws mus txog tus neeg yuav khoom zaum kawg lossis cov neeg siv khoom kawg. Kev faib tawm cov channel tuaj yeem suav nrog wholesalers, cov khw muag khoom , distributors, thiab txawm hauv Internet.

Tsis tas li cov lus nug yog, cross channel txhais li cas?

Hla - channel marketing (tseem hu ua multi- channel lub omni- channel marketing) suav nrog kev tswj hwm koj lub hom phiaj kev nthuav tawm thoob plaws hauv social media, mobile apps, websites, email thiab lus pom zoo ntawm qhov ncauj. Hla - channel kev lag luam muab cov neeg siv khoom sib koom ua ke, kev paub zoo ib yam thoob plaws koj lub hom phiaj.

Vim li cas ntau channel khw muag khoom tseem ceeb?

Nrog ntau - kev muag khoom channel , cov lag luam tuaj yeem muab lawv cov neeg siv khoom sib txawv los yuav los ntawm lawv, txhawb lawv cov nyiaj tau los, thiab tseem sau tseem ceeb cov ntaub ntawv ntawm lawv cov neeg siv khoom yuav khoom uas lawv tuaj yeem siv los txhim kho lawv cov kev muag khoom ntxiv.

Pom zoo: