Video: Qhov feem pua pom zoo ntawm lub sijhawm uas cov neeg muag khoom tshiab yuav tsum siv sijhawm tshawb nrhiav?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Yog li, peb pom zoo tias cov neeg muag khoom uas ua haujlwm tag nrho cov txheej txheem kev muag khoom siv 30-40 feem pua ntawm lawv lub lim tiam prospecting rau cov thawj coj. Nws muaj peev xwm pitfall ntawm pab pawg muag khoom tsis ncav cuag qhov feem pua los ntawm kev nrhiav lwm yam los tsom mus ntxiv rau qhov kev cia siab rau cov thawj coj.
Ib yam li, feem pua ntawm lub sijhawm koj yuav siv sijhawm tshawb nrhiav rau cov neeg siv khoom tshiab?
Ib txoj hauv kev yooj yim los teb Lub Sijhawm Ntev npaum li cas Koj Yuav Tsum Tau Txais Kev Pom Zoo
| Kev loj hlob | Nrhiav | Kev lag luam |
|---|---|---|
| Tshiab (0-12 lub hlis) | 75% | 10% |
| Tsim los (12-24 lub hlis) | 50% | 20% |
| Mature (24 lub hlis+) | 35% | 30% |
Qhov thib ob, qhov zoo kaw feem pua ntawm kev muag khoom yog dab tsi? Cov kws tshuaj ntsuam xyuas kev lag luam paub zoo tshaj tawm tias cov tuam txhab zoo tshaj plaws hauv chav kawm kaw 30% ntawm muag tsim nyog ua thaum cov tuam txhab nruab nrab kaw 20%. Cov xwm txheej no nyob rau nruab nrab ntawm 52% mus rau 86% ntawm kev lag luam tsim nyog coj mus rau sab saum toj ntawm lub funnel xau tawm ua ntej lawv txiav txim siab. muag tsim nyog.
Dhau li, pes tsawg lub sijhawm koj yuav tsum hu rau lub zeem muag?
“Kuv yuav hais txog peb sij hawm dhau ib lub sij hawm ntawm ob thiab ib nrab lub lis piam. Tab sis tsis txhob tso tseg, nyob nrog koj cov neeg sib cuag, txawm tias nws tsuas yog ib xyoos ib zaug, kom lub qhov rooj qhib, ncav tes, qhia rau lawv paub tias koj muaj nyob.
Yuav tsum hu pes tsawg tus neeg muag khoom hauv ib hnub?
Nyob ib ncig ntawm 50 dials ib hnub yog qhov tsim nyog thaum lub tus neeg muag khoom tseem tab tom tsim cov npe, muaj kev sib tham muag muag ntau (tsis yog qhov txias hu ), ua raws tom qab hu nrog cov hauj lwm zoo li xa tib neeg cov khoom Nyob ib ncig ntawm 150 ib hnub yog tias koj tau muab cov npe thiab muaj lwm yam ntxiv los ua hu.
Pom zoo:
Nyob rau theem twg ntawm kev muag khoom tus neeg muag khoom feem ntau yuav ntsib tus neeg siv khoom thawj zaug?
Prospecting yog thawj kauj ruam hauv kev muag khoom, uas muaj kev txheeb xyuas cov neeg siv khoom muaj peev xwm, aka kev cia siab. Lub hom phiaj ntawm kev cia siab yog los tsim cov ntaub ntawv ntawm cov neeg siv khoom zoo thiab tom qab ntawd sib txuas lus nrog lawv hauv kev cia siab ntawm kev hloov pauv lawv los ntawm cov neeg muaj peev xwm mus rau cov neeg siv khoom tam sim no
Lub algorithm twg yog siv los nrhiav kev sib koom ua ke ntawm cov khoom uas tus neeg siv khoom tuaj yeem yuav ntawm lub khw muag khoom?
Association Rule Mining Txoj hauv kev zoo tshaj plaws los nrhiav cov qauv no yog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, uas yog cov txheej txheem tseem ceeb siv los ntawm cov khw muag khoom loj xws li Amazon, Flipkart, thiab lwm yam los txheeb xyuas cov neeg yuav khoom los ntawm kev nrhiav kev sib koom ua ke ntawm cov khoom sib txawv uas cov neeg siv khoom tso rau hauv lawv "kev yuav khoom. pob tawb”
Dab tsi txaus ntshai zoo kawg li nws yog qhov peb yuav tsum tau khawb trenches thiab sim cov roj npog qhov ncauj qhov ntswg ntawm no vim muaj kev sib cav nyob hauv lub tebchaws nyob deb ntawm cov neeg uas peb tsis paub dab tsi?
Qhov txaus ntshai npaum li cas, zoo heev, zoo kawg yog tias peb yuav tsum tau khawb trenches thiab sim roj-qhov ncauj qhov ntswg ntawm no vim muaj kev sib cav nyob rau hauv ib lub teb chaws nyob deb ntawm cov neeg uas peb tsis paub dab tsi. Nws zoo nkaus li tseem tsis yooj yim dua tias kev sib cav uas twb tau hais tseg hauv txoj cai yuav tsum yog kev ua tsov rog
Nws hu li cas thaum cov khoom tshiab lossis cov saw tshiab nyiag cov neeg siv khoom thiab muag los ntawm cov laus uas twb muaj lawm nws raug xa mus rau?
Thaum cov khoom tshiab lossis cov saw tshiab tshiab nyiag cov neeg siv khoom thiab kev muag khoom los ntawm cov qub qub ntawm ib lub koom haum, qhov no yog hu ua. Cannibalization
Dab tsi yog qee qhov chaw ntawm cov ntaub ntawv uas tus neeg siv khoom siv tau thaum tshawb fawb txog cov khoom?
Hauv qab no yog tsib lub peev txheej uas koj tuaj yeem siv los ua kev tshawb nrhiav kev lag luam nrog cov ntsiab lus ntawm cov ntaub ntawv lawv muab. Census.gov. Cov ntaub ntawv suav pej xeem, uas Tsoom Fwv Teb Chaws Asmeskas khaws txhua kaum xyoo, muaj nyob rau hauv online, searchabledatabase. USA.gov. Koom Haum Lag Luam Me (SBA.gov) FocusGroup.com. SurveyMonkey.com