Tus qauv muab khoom muag yog dab tsi?
Tus qauv muab khoom muag yog dab tsi?

Video: Tus qauv muab khoom muag yog dab tsi?

Video: Tus qauv muab khoom muag yog dab tsi?
Video: Kuv mam uv - Xais Vaj ( Official MV ) 2024, Kaum ib hlis
Anonim

npe. Cov tus neeg muag khoom positioning qauv yog ib txoj hauv kev uas cov lag luam teev lawv cov peev txheej ntawm cov khoom siv raws li cov nyiaj siv nrog cov tus neeg muag khoom thiab theem ntawm qhov tsis zoo ntawm kev lag luam muaj yog tias qhov ntawd tus neeg muag khoom tsis.

Tom qab ntawd, txoj haujlwm muab khoom yog dab tsi?

Muab tso rau hauv qauv hais txog segmenting kev siv nyiaj portfolio los ntawm kev pheej hmoo thiab lub sijhawm. Nrog kev pab los ntawm cov qauv no, cov koom haum muab lawv cov qeb duas khoom siv raws li cov nyiaj tau siv nrog tus neeg muag khoom thiab qib ntawm kev cuam tshuam kev lag luam muaj yog tias tus neeg muag khoom ua tsis tiav.

Tom qab ntawd, lo lus nug yog, kraljic portfolio kev yuav khoom qauv yog dab tsi? Cov Kraljic Portfolio Purchasing Model tau tsim los ntawm Peter Kraljic thiab nws tau tshwm sim thawj zaug hauv Kev Tshawb Xyuas Kev Lag Luam Harvard xyoo 1983. Nws lub hom phiaj yog los pab cov neeg yuav khoom kom muaj kev nyab xeeb tshaj plaws thiab txo nqi, los ntawm kev ua qhov zoo tshaj plaws ntawm lawv. kev yuav khoom zog.

Tom qab ntawd, lo lus nug yog, Kraljic matrix siv rau dab tsi?

Xyoo 1983, Peter Kraljic tsim ib matrix hu ua Kraljic kev yuav khoom qauv uas yuav yog siv txhawm rau txheeb xyuas qhov kev yuav khoom ntawm ib lub tuam txhab. Qhov no matrix pab ib lub tuam txhab kom muaj kev nkag siab txog kev ua haujlwm ntawm lub chaw yuav khoom thiab lawv siv sijhawm li cas rau ntau yam khoom.

Dab tsi yog cov khoom qiv?

Txhais: Leverage cov khoom yog cov khoom uas sawv cev rau feem pua ntawm cov nyiaj tau los ntawm cov neeg yuav khoom thiab muaj ntau tus neeg muag khoom muaj. Nws yog ib qho yooj yim los hloov tus neeg muag khoom. Qhov zoo yog tus qauv. Qhov teeb meem ntawm tus neeg yuav khoom-tus muag khoom: tus neeg yuav khoom, theem nruab nrab ntawm kev sib cuam tshuam.

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