Video: Tus qauv muab khoom muag yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
npe. Cov tus neeg muag khoom positioning qauv yog ib txoj hauv kev uas cov lag luam teev lawv cov peev txheej ntawm cov khoom siv raws li cov nyiaj siv nrog cov tus neeg muag khoom thiab theem ntawm qhov tsis zoo ntawm kev lag luam muaj yog tias qhov ntawd tus neeg muag khoom tsis.
Tom qab ntawd, txoj haujlwm muab khoom yog dab tsi?
Muab tso rau hauv qauv hais txog segmenting kev siv nyiaj portfolio los ntawm kev pheej hmoo thiab lub sijhawm. Nrog kev pab los ntawm cov qauv no, cov koom haum muab lawv cov qeb duas khoom siv raws li cov nyiaj tau siv nrog tus neeg muag khoom thiab qib ntawm kev cuam tshuam kev lag luam muaj yog tias tus neeg muag khoom ua tsis tiav.
Tom qab ntawd, lo lus nug yog, kraljic portfolio kev yuav khoom qauv yog dab tsi? Cov Kraljic Portfolio Purchasing Model tau tsim los ntawm Peter Kraljic thiab nws tau tshwm sim thawj zaug hauv Kev Tshawb Xyuas Kev Lag Luam Harvard xyoo 1983. Nws lub hom phiaj yog los pab cov neeg yuav khoom kom muaj kev nyab xeeb tshaj plaws thiab txo nqi, los ntawm kev ua qhov zoo tshaj plaws ntawm lawv. kev yuav khoom zog.
Tom qab ntawd, lo lus nug yog, Kraljic matrix siv rau dab tsi?
Xyoo 1983, Peter Kraljic tsim ib matrix hu ua Kraljic kev yuav khoom qauv uas yuav yog siv txhawm rau txheeb xyuas qhov kev yuav khoom ntawm ib lub tuam txhab. Qhov no matrix pab ib lub tuam txhab kom muaj kev nkag siab txog kev ua haujlwm ntawm lub chaw yuav khoom thiab lawv siv sijhawm li cas rau ntau yam khoom.
Dab tsi yog cov khoom qiv?
Txhais: Leverage cov khoom yog cov khoom uas sawv cev rau feem pua ntawm cov nyiaj tau los ntawm cov neeg yuav khoom thiab muaj ntau tus neeg muag khoom muaj. Nws yog ib qho yooj yim los hloov tus neeg muag khoom. Qhov zoo yog tus qauv. Qhov teeb meem ntawm tus neeg yuav khoom-tus muag khoom: tus neeg yuav khoom, theem nruab nrab ntawm kev sib cuam tshuam.
Pom zoo:
Nyob rau theem twg ntawm kev muag khoom tus neeg muag khoom feem ntau yuav ntsib tus neeg siv khoom thawj zaug?
Prospecting yog thawj kauj ruam hauv kev muag khoom, uas muaj kev txheeb xyuas cov neeg siv khoom muaj peev xwm, aka kev cia siab. Lub hom phiaj ntawm kev cia siab yog los tsim cov ntaub ntawv ntawm cov neeg siv khoom zoo thiab tom qab ntawd sib txuas lus nrog lawv hauv kev cia siab ntawm kev hloov pauv lawv los ntawm cov neeg muaj peev xwm mus rau cov neeg siv khoom tam sim no
Lub zog ntawm kev sib tham ntawm tus neeg muag khoom thiab tus neeg yuav khoom yog dab tsi?
Lub Hwj Chim Loj ntawm Cov Neeg Siv Khoom, yog ib qho ntawm cov tub rog hauv Porter's Tsib Lub Zog Kev Tshawb Fawb Kev Lag Luam Kev Lag Luam, yog daim iav duab ntawm lub hwj chim ntawm cov neeg yuav khoom thiab hais txog lub siab uas cov neeg muag khoom tuaj yeem tso rau cov tuam txhab los ntawm kev nce lawv cov nqi, txo lawv qhov zoo, lossis txo. qhov muaj ntawm lawv cov khoom
Tus neeg muag khoom thiab tus neeg yuav khoom lub luag haujlwm yog dab tsi hauv daim ntawv cog lus hauv UCC?
Txoj cai lij choj kev cog lus dav dav, tsis zoo li UCC, feem ntau tso cai rau ib tog neeg kom ua tiav cov luag num hauv kev cog lus los ntawm kev ua tau zoo. Raws li UCC, yog tias cov khoom raws li kev sib tw "ua tsis tau raws li daim ntawv cog lus," tus neeg yuav khoom muaj ntau yam kev xaiv, suav nrog kev tsis lees paub cov khoom
Dab tsi yog daim ntawv ceeb toom ntawm kev muag khoom muag khoom muag?
Cov ntawv ceeb toom muaj cai 'Daim Ntawv Ceeb Toom ntawm Trustee's Muag' lossis 'Daim Ntawv Ceeb Toom Txog Tus Trustee's Muag'. Lawv muab cov ntaub ntawv hais txog cov nuj nqis, cov lus piav qhia kev cai lij choj ntawm cov cuab yeej, thiab xaiv lub sijhawm peb teev thaum lub sijhawm muag yuav raug tuav
Puas yog tus neeg yuav khoom yuav tsum muab tus neeg muag khoom ntsuam xyuas?
Cov neeg muag khoom hauv tsev tsis muaj cai luam cov ntawv pov thawj ntawm cov neeg qiv nyiaj qiv nyiaj ua haujlwm sawv cev ntawm lawv cov qiv nyiaj. Yog tias tus neeg muag khoom hauv tsev xav tau daim ntawv theej ntawm qhov kev ntsuam xyuas, nws yuav tsum xav txog kev thov ib daim qauv ntawm tus neeg yuav khoom