Brand Equity concept yog dab tsi?
Brand Equity concept yog dab tsi?

Video: Brand Equity concept yog dab tsi?

Video: Brand Equity concept yog dab tsi?
Video: What Is Brand Equity ? 2024, Kaum ib hlis
Anonim

Hom kev ncaj ncees hais txog tus nqi hwm uas lub tuam txhab tsim tawm los ntawm cov khoom lag luam nrog lub npe lees paub thaum muab piv rau qhov sib npaug sib npaug. Cov tuam txhab muaj peev xwm tsim tau hom kev ncaj ncees rau lawv cov khoom los ntawm kev ua rau lawv nco, yooj yim recognizable, thiab superior nyob rau hauv zoo thiab kev cia siab rau.

Tib neeg kuj nug, dab tsi yog hom kev ncaj ncees piv txwv?

Hom kev ncaj ncees hais txog tus nqi ntxiv rau tib yam khoom nyob rau hauv ib qho tshwj xeeb hom . Qhov no ua rau ib yam khoom nyiam dua lwm tus. Qhov no yog hom kev ncaj ncees qe ua a hom superior lossis qis dua ntawm lwm tus. Apple: Apple yog qhov zoo tshaj plaws piv txwv ntawm hom kev ncaj ncees.

Ib yam li ntawd, hom kev lag luam yog dab tsi thiab vim li cas nws tseem ceeb? Brand Equity yog tus nqi ntawm a hom , los yog tuaj yeem sau tau raws li qhov pom tau los ntawm cov neeg siv khoom dua lwm yam khoom. Cov kev ncaj ncees ntawm koj hom yog tseem ceeb vim, if koj hom muaj qhov zoo hom kev ncaj ncees , koj tuaj yeem them nyiaj ntau dua rau koj cov khoom thiab cov kev pabcuam tshaj li cov khoom lag luam lossis lwm tus neeg sib tw.

Xav txog qhov no, dab tsi yog hom kev ncaj ncees thiab nws cov khoom?

Hom kev ncaj ncees feem ntau yog nyob ntawm hom kev paub, loyalty, perceived zoo, muaj zog hom koom haum thiab lwm yam khoom muaj nqis xws li patents, trademarks, thiab channel kev sib raug zoo. Nws suav nrog kev ua tiav cov lus cog tseg uas lub lag luam tau ua rau cov neeg siv khoom thiab tswj kev sib raug zoo.

Lub hom phiaj puas muaj kev ncaj ncees?

Hom kev ncaj ncees yog tus nqi ntxiv uas cov khoom tau txais los ntawm kev paub zoo hom , los yog qib siab ntawm hom kev paub. Nws yog qhov sib txawv ntawm tus nqi uas tus neeg siv khoom them thaum lawv yuav khoom lees paub hom khoom khoom tshaj ib tug tsawg dua paub, generic version ntawm tib yam khoom.

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