Video: Brand Equity concept yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Hom kev ncaj ncees hais txog tus nqi hwm uas lub tuam txhab tsim tawm los ntawm cov khoom lag luam nrog lub npe lees paub thaum muab piv rau qhov sib npaug sib npaug. Cov tuam txhab muaj peev xwm tsim tau hom kev ncaj ncees rau lawv cov khoom los ntawm kev ua rau lawv nco, yooj yim recognizable, thiab superior nyob rau hauv zoo thiab kev cia siab rau.
Tib neeg kuj nug, dab tsi yog hom kev ncaj ncees piv txwv?
Hom kev ncaj ncees hais txog tus nqi ntxiv rau tib yam khoom nyob rau hauv ib qho tshwj xeeb hom . Qhov no ua rau ib yam khoom nyiam dua lwm tus. Qhov no yog hom kev ncaj ncees qe ua a hom superior lossis qis dua ntawm lwm tus. Apple: Apple yog qhov zoo tshaj plaws piv txwv ntawm hom kev ncaj ncees.
Ib yam li ntawd, hom kev lag luam yog dab tsi thiab vim li cas nws tseem ceeb? Brand Equity yog tus nqi ntawm a hom , los yog tuaj yeem sau tau raws li qhov pom tau los ntawm cov neeg siv khoom dua lwm yam khoom. Cov kev ncaj ncees ntawm koj hom yog tseem ceeb vim, if koj hom muaj qhov zoo hom kev ncaj ncees , koj tuaj yeem them nyiaj ntau dua rau koj cov khoom thiab cov kev pabcuam tshaj li cov khoom lag luam lossis lwm tus neeg sib tw.
Xav txog qhov no, dab tsi yog hom kev ncaj ncees thiab nws cov khoom?
Hom kev ncaj ncees feem ntau yog nyob ntawm hom kev paub, loyalty, perceived zoo, muaj zog hom koom haum thiab lwm yam khoom muaj nqis xws li patents, trademarks, thiab channel kev sib raug zoo. Nws suav nrog kev ua tiav cov lus cog tseg uas lub lag luam tau ua rau cov neeg siv khoom thiab tswj kev sib raug zoo.
Lub hom phiaj puas muaj kev ncaj ncees?
Hom kev ncaj ncees yog tus nqi ntxiv uas cov khoom tau txais los ntawm kev paub zoo hom , los yog qib siab ntawm hom kev paub. Nws yog qhov sib txawv ntawm tus nqi uas tus neeg siv khoom them thaum lawv yuav khoom lees paub hom khoom khoom tshaj ib tug tsawg dua paub, generic version ntawm tib yam khoom.
Pom zoo:
Brand pulsing yog dab tsi?
Cov khoom lag luam tso cai rau lub logo thiab cov khoom lag luam los ua cov yam ntxwv ntxiv uas qhia thiab txhawb kev saib xyuas, ntau dua li ua raws li qhov cuam tshuam. Txhua tus yeej, tshwj xeeb yog tus saib
Equity thiab liabilities yog dab tsi?
Liabilities yog ib lub tuam txhab cov luag num-cov nyiaj uas lub tuam txhab tshuav. Tus tswv txoj kev ncaj ncees los yog cov tswv lag luam 'equity yog cov nyiaj tshuav tom qab liabilities raug txiav tawm ntawm cov cuab tam: Assets - Liabilities = Owner's (los yog Stockholders') Equity
Dab tsi yog qhov zoo tangible common equity ratio?
Qhov tangible common Equity (TCE) piv yog ib tug lej muaj txiaj ntsig los ntsuas kev siv nyiaj ntawm lub tuam txhab nyiaj txiag. Lwm txoj hauv kev xav txog TCE piv ntawm 5% yog tias qhov seem 95% ntawm lub txhab nyiaj cov khoom muaj nqis tau raug yuav siv cov nyiaj qiv uas lub txhab nyiaj yuav tsum them rov qab. Qhov piv txwv no tsim nyog siv sijhawm nrog
Dab tsi yog dual entity concept?
Lub tswvyim ntawm ob lub ntsiab lus hais tias txhua qhov kev lag luam kev lag luam yuav tsum tau sau tseg hauv ob qho nyiaj sib txawv. Lub tswv yim no yog lub hauv paus ntawm ob chav nkag accounting, uas yuav tsum tau los ntawm tag nrho cov accounting moj khaum nyob rau hauv thiaj li yuav tsim kom muaj kev ruaj ntseg nyiaj txiag nqe lus
Brand lift yog dab tsi?
Hauv kev txiav txim siab, hom nqa khoom yog qhov nce hauv kev sib cuam tshuam nrog lub hom phiaj los ntawm kev tshaj tawm kev tshaj tawm, thiab feem ntau yog siv los txheeb xyuas qhov kev hloov pauv zoo hauv cov neeg siv khoom paub thiab kev nkag siab