Vim li cas Servicescape tseem ceeb?
Vim li cas Servicescape tseem ceeb?

Video: Vim li cas Servicescape tseem ceeb?

Video: Vim li cas Servicescape tseem ceeb?
Video: Linux - Vim 2024, Kaum ib hlis
Anonim

Cov kev pabcuam yog tseem ceeb vim nws tuaj yeem txhim kho lossis tshem tawm cov kev xav no. Peb kuj tshuaj xyuas qhov tshwm sim ntawm overcrowding ntawm kev pom zoo ntawm cov kev pabcuam , thiab nyob rau theem ntawm kev zoo siab los ntawm cov neeg siv khoom.

Piv txwv li, Servicescape txhais li cas?

Servicescape yog tus qauv tsim los ntawm Booms thiab Bitner los hais txog qhov cuam tshuam ntawm lub cev ib puag ncig uas muaj cov txheej txheem kev pabcuam. Hauv lwm lo lus, lub kev pabcuam hais txog cov tsis yog tib neeg cov ntsiab lus ntawm ib puag ncig uas kev pabcuam ntsib tshwm sim.

Tsis tas li ntawd, plaub lub luag haujlwm tseem ceeb uas Servicescape ua si yog dab tsi? Kev ntsuam xyuas ntawm ntau lub luag haujlwm thiab lawv cuam tshuam li cas ua kom pom tseeb tias nws tseem ceeb npaum li cas los muab pov thawj lub cev tsim nyog ntawm kev pabcuam.

  • Pob:
  • Tus neeg pab tswv yim:
  • Socializer:
  • Differentiator:

Hauv qhov no, Servicescape yog dab tsi hauv kev tos txais qhua?

Cov kev pabcuam yog qhov chaw manmade qhov twg tus yuam sij kev tos txais qhua Cov dej num ntawm kev pab (xws li tsev so, mus pw hav zoov, thiab lwm yam), kev muab khoom noj thiab dej haus (xws li tsev noj mov, tuav, thiab lwm yam), thiab kev mus ncig thiab kev ncig xyuas (xws li dav hlau, nkoj nkoj, chaw ua si, thiab lwm yam) tshwm sim (Bitner, 1992).

Lub hom phiaj ntawm kev pabcuam ib puag ncig yog dab tsi?

Kev pabcuam ib puag ncig , tseem hu ua servicescapes, muaj feem xyuam rau cov style thiab cov tsos ntawm lub cev ib puag ncig thiab lwm yam khoom uas tau ntsib los ntawm cov neeg siv khoom ntawm kev pabcuam qhov chaw xa khoom. Plaub core lub hom phiaj ntawm servicescape: 1. Yooj yim rau kev pabcuam ntsib thiab txhim kho ob qho tib si kev pabcuam quality thiab productivity 1.

Pom zoo: