Video: Kev tswj kev lag luam yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Raws li Integrated Research Associates, ib qho kev tswj kuaj kev lag luam yog nruj tswj kev lag luam xeem uas siv cov xwm txheej hauv lub neej tiag tiag thiab cov neeg siv khoom los ntsuas qhov khoom muaj peev xwm. Kuaj kev lag luam yog me me versions ntawm tus qauv kev lag luam xeem.
Nyob rau hauv no hais txog, dab tsi yog ib tug qauv xeem kev lag luam?
Standard Test Market . ib daim ntawv ntawm kuaj kev lag luam nyob rau hauv uas lub tuam txhab xaiv ib tug me me ntawm cov neeg sawv cev lub zos nyob rau hauv uas mus sim tag nrho kev lag luam sib tov ua ntej kev tshaj tawm cov khoom tshiab.
Ib yam li ntawd, lub hom phiaj ntawm kev sim ua lag luam yog dab tsi? Kuaj kev lag luam yog ib qho kev sim ua nyob rau hauv ib lub chaw kuaj mob (the kuaj kev lag luam ) suav nrog cov khw muag khoom tiag tiag thiab cov xwm txheej yuav khoom hauv lub neej tiag tiag, yam tsis muaj cov neeg yuav khoom paub tias lawv tau koom nrog kev ntsuam xyuas. Nws simulates qhov kawg kev ua lag luam - sib tov kom paub tseeb tias cov neeg siv khoom xav tau.
Tsis tas li ntawd, hom kev xeem kev lag luam yog dab tsi?
Muaj peb hom ntawm kuaj kev lag luam : Txuj kuaj kev lag luam , tswj kuaj kev lag luam , thiab simulated kuaj kev lag luam . Cov neeg lag luam ntawm cov neeg siv khoom ntim khoom yog cov neeg siv khoom tseem ceeb ntawm kuaj kev lag luam . Consumer packed goods (CPGs) yog cov khoom muag hauv pob khoom uas cov neeg siv khoom siv yuav luag txhua hnub.
Lub lag luam simulated yog dab tsi?
Txhais: Simulated Test Market Simulated xeem kev lag luam yog ib daim ntawv ntawm kev sim kev lag luam qhov twg cov neeg siv khoom raug nthuav tawm rau a kev ua lag luam simulated Qhov xwm txheej los ntsuas tus neeg siv khoom qhov kev xav rau ib yam khoom, kev pabcuam lossis kev lag luam sib xyaw variations. Nws yog siv los kwv yees xav tau thiab ua kev ua lag luam tsom xam.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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