Video: Kev Tshawb Fawb Txog Kev Tshawb Fawb yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Collins phau ntawv txhais lus txhais kev pom raws li "kev nkag mus thiab feem ntau tam sim ntawd nkag siab txog qhov teeb meem nyuaj lossis teeb meem" (saib inset) thaum kev tshawb fawb txhais tau tias yog "kev tshawb nrhiav kev tsim kom muaj qhov tseeb lossis cov hauv paus ntsiab lus lossis khaws cov ntaub ntawv ntawm ib qho kev kawm".
Hais txog qhov no, dab tsi yog kev tshawb nrhiav neeg siv khoom?
Tshwj xeeb, Consumer Insights yog ib thaj chaw uas tsom rau kev txheeb xyuas kev lag luam kev tshawb fawb thiab ua raws li tus choj ntawm Kev tshawb fawb thiab Marketing departments nyob rau hauv ib lub tuam txhab. Feem ntau hu ua CI, nws yog qhov kev sib tshuam ntawm cov kev txaus siab ntawm cov neeg siv khoom thiab cov yam ntxwv ntawm ib hom.
Kuj Paub, nws txhais li cas kom muaj kev pom? kev pom . Thaum koj muaj ib kev pom , koj muaj kev xav lossis kev xav lossis kev xav uas pab koj paub qee yam tseem ceeb ntawm tus neeg lossis yam khoom. Kev pom tsis yog los ntawm cov ntaub ntawv nyuaj lossis pov thawj. Thaum koj nce kev pom , koj tab tom siv koj qhov kev xav, lossis kev nkag siab thib rau.
Ntxiv rau qhov no, piv txwv li kev pom zoo li cas?
npe. Lub ntsiab lus ntawm kev pom yog muaj peev xwm pom los yog to taub ib yam dab tsi kom meej, feem ntau hnov siv intuition. Ib piv txwv ntawm kev pom yog dab tsi koj muaj peev xwm muaj txog ib tug neeg lub neej tom qab nyeem ib tug biography. Ib piv txwv ntawm kev pom yog nkag siab tias lub computer ua haujlwm li cas.
Daim ntawv qhia kev pom yog dab tsi?
Arguably peb nrov tshaj plaws qhia , cov Daim ntawv qhia kev nkag siab muab kev tshawb fawb dav dav rau hauv cov kev tshawb pom tseem ceeb los ntawm tus kheej tus kheej profile. Kev nkag siab tshuaj xyuas txoj hauv kev uas tus neeg muaj feem yuav teb rau tib neeg, kev ua haujlwm, kev xav tau, khoom plig thiab kab lis kev cai ntawm kev ua haujlwm.
Pom zoo:
Vim li cas tsoomfwv yuav tsum txhawb kev tshawb fawb txog kev tshawb fawb thiab thev naus laus zis?
Txhawm rau txhawb kev tshawb fawb-raws li kev tsim kho tshiab rau kev sib raug zoo, ib puag ncig thiab nyiaj txiag txiaj ntsig. Tag nrho cov kev tshawb fawb pej xeem muaj kev sib tw ntawm kev xav tau los txhawb kev tshawb fawb tsis tsim nyog txawm tias qhov txiaj ntsig feem ntau yuav tshwm sim rau kev lag luam ntiag tug thiab yog li ua rau kev loj hlob ntawm kev lag luam
Kev tshawb fawb txog kev lag luam txhais cov hom kev tshawb fawb yog dab tsi?
Hom Kev Tshawb Fawb Kev Ua Lag Luam. Cov txheej txheem no suav nrog kev ua lag luam segmentation, kuaj cov khoom lag luam, kuaj kev tshaj tawm, kev soj ntsuam tus tsav tsheb tseem ceeb rau kev txaus siab thiab kev ncaj ncees, kev ntsuas kev siv tau, kev paub txog kev siv thiab kev tshawb fawb, thiab kev tshawb fawb txog nqi (siv cov tswv yim xws li kev sib koom ua ke), thiab lwm yam
Kev sib koom ua ke hauv kev tshawb fawb txog kev sib raug zoo yog dab tsi?
Lo lus kev koom ua ke txhais tau hais tias kev coj ua ob lossis ntau yam ua ke. Hauv kev tshawb fawb txog kev sib raug zoo, kev sib koom ua ke yog hais txog kev sib koom ua ke ntawm cov ntsiab lus tseem ceeb, qhov tseeb thiab kev paub hauv cov ncauj lus uas muaj feem cuam tshuam los ntawm qhov chaw lees paub los ua tag nrho lub sijhawm ntawm kev qhia thiab kev kawm
Kev tshawb fawb txog kev muaj peev xwm yog dab tsi yog dab tsi txawv ntawm nws?
Hom Feasibility. Ntau hom kev ua tau zoo uas feem ntau suav nrog suav nrog kev ua tau zoo, kev ua haujlwm ua tau zoo, thiab kev ua lag luam nyiaj txiag. Kev ua haujlwm muaj peev xwm txheeb xyuas qhov uas yuav tsum tau ua software ua cov kauj ruam los daws teeb meem kev lag luam thiab cov neeg siv khoom xav tau
Dab tsi yog kev lag luam nam hauv kev tshawb fawb txog kev ua tau zoo?
Kev Lag Luam Kev Lag Luam tau hais tias yog lub neej ntawm txhua qhov kev tshawb fawb muaj peev xwm. Tshooj lus no nrhiav kev txiav txim siab txog lub sijhawm thiab kev hem thawj, lub hom phiaj kev ua lag luam, tag nrho cov kev xav tau thiab kev muab khoom ntawm cov khoom, kev sib tw thiab kev lag luam kev lag luam uas hais txog cov khoom lag luam, tus nqi, qhov chaw thiab cov tswv yim tshaj tawm