Cov txheej txheem:

Koj lub hom phiaj cog lus piv txwv yog dab tsi?
Koj lub hom phiaj cog lus piv txwv yog dab tsi?

Video: Koj lub hom phiaj cog lus piv txwv yog dab tsi?

Video: Koj lub hom phiaj cog lus piv txwv yog dab tsi?
Video: Lis Yaj Pov : Lub Hom Phiaj 2024, Kaum ib hlis
Anonim

A Brand Promise Yog: Kev tshoov siab. Tib neeg, feem ntau, yuav ua thaum lawv xav tias muaj kev sib raug zoo nrog lub siab a neeg, khoom, los yog tuam txhab . Ib hom kev cog lus yog tsim los txhawb, tab sis koj kuj xav kom muaj tseeb. A zoo piv txwv ntawm kev tshoov siab hom kev cog lus yog Apple's "Think Different."

Tom qab ntawd, ib tug kuj yuav nug, ua li cas koj sau ib hom kev cog lus?

Yuav Ua Li Cas Tsim Koj Hom Kev cog lus

  1. Qhov taw qhia. Ua kom koj lub hom phiaj cog lus qhia txog koj lub hom phiaj kev paub, koj yog leej twg, koj ua dab tsi lossis dab tsi ua rau koj tshwj xeeb.
  2. Kev sib txawv. Peb xav paub vim li cas koj tseem ceeb.
  3. Ntsuas tau.
  4. Tsim tus nqi nrog Actionable Language.
  5. Yooj yim.
  6. Zoo ib yam.
  7. Bold but Honest.
  8. Hais lus rau qhov tseem ceeb tshaj plaws.

Tsis tas li ntawd, cov lus cog tseg ntawm Coca Cola yog dab tsi? Cias muab: nws yog "dab tsi nyob rau hauv nws rau cov neeg siv khoom." Coca - Cola txhais nws li no hauv lawv lub vev xaib: Ua tus hom : txhawb kev muaj tswv yim, mob siab rau, kev cia siab thiab kev lom zem. Cov Hom Kev cog lus yog hais txog kev coj cwj pwm rau cov neeg siv khoom.

Hais txog qhov no, hom lus cog tseg yog dab tsi?

Txhais : Hom Kev cog lus A hom kev cog lus yog cov lus tshaj tawm los ntawm ib lub koom haum rau nws cov neeg siv khoom hais tias cov neeg siv khoom tuaj yeem xav tau los ntawm lawv cov khoom thiab cov kev pabcuam. Qhov no yog nyob rau hauv cov nqe lus ntawm cov txiaj ntsig thiab kev paub - qhov pom tseeb thiab qhov tsis muaj tseeb, piv txwv li, qhov kev xav ntawm tus nqi. Nws yog qhov tseem ceeb tshaj plaws ntawm a hom.

Apple cov lus cog tseg yog dab tsi?

Apple: "Xav tias txawv." Apple cov hom cog lus yog ob sab-lawv lav los tsim cov khoom raws li pom lub ntiaj teb sib txawv me ntsis, thiab lawv cog lus los txhawb lawv cov neeg siv khoom kom ua ib yam.

Pom zoo: