Cov txheej txheem:

Kev faib khoom yog dab tsi?
Kev faib khoom yog dab tsi?

Video: Kev faib khoom yog dab tsi?

Video: Kev faib khoom yog dab tsi?
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Anonim

Kev faib tawm yog cov txheej txheem ntawm kev tsim khoom lossis kev pabcuam muaj rau cov neeg siv khoom lossis cov neeg siv khoom lag luam uas xav tau. Qhov no tuaj yeem ua tiav ncaj qha los ntawm tus tsim khoom lossis kev pabcuam tus muab kev pab, los yog siv indirect channels nrog cov neeg faib khoom los yog intermediaries. Zuag qhia tag nrho kev faib tawm channel yuav tsum ntxiv tus nqi rau cov neeg siv khoom.

Tib neeg kuj nug, kev faib cov kev pab cuam txhais li cas?

Kev faib khoom yog xa cov tseem ceeb thiab ntxiv kev pabcuam cov ntsiab lus los ntawm kev xaiv lub cev thiab cov khoom siv hluav taws xob. Nws suav nrog kev txiav txim siab txog qhov twg, thaum twg thiab yuav ua li cas. Cov khoom ntws: qee zaum (tib neeg ua haujlwm thiab muaj kev ua haujlwm) cov chaw siv lub cev lossis cov chaw hauv zos yuav tsum tau xa cov kev pabcuam.

4 channel ntawm kev faib khoom yog dab tsi? Yeej muaj plaub hom kev lag luam raws:

  • Muag ncaj qha;
  • Muag los ntawm cov neeg nruab nrab;
  • Dual faib; thiab.
  • Rov qab cov channel.

Kuj kom paub, dab tsi yog qhov kev faib tawm rau kev pabcuam?

A kev faib tawm channel yog ib tug saw ntawm cov lag luam los yog intermediaries los ntawm uas ib tug zoo los yog kev pabcuam dhau mus txog thaum nws mus txog tus neeg yuav khoom zaum kawg lossis tus neeg siv khoom kawg. Kev faib tawm channel tuaj yeem suav nrog wholesalers, khw muag khoom, distributors, thiab txawm hauv Internet.

Dab tsi yog 5 channel ntawm kev faib tawm?

B2B thiab B2C tuam txhab lag luam tuaj yeem muag los ntawm ib qho kev faib tawm ib leeg lossis los ntawm ntau txoj kev uas yuav suav nrog:

  • Lag luam wholesale / Distributor.
  • Direct/Internet.
  • Direct/Catalog.
  • Direct / Muag Pab Pawg.
  • Tus nqi-ntxiv Reseller (VAR)
  • Tus kws pab tswv yim.
  • Tus neeg muag khoom.
  • Khw muag khoom.

Pom zoo: