Video: Dab tsi yog ansoff matrix nrog piv txwv?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Hauv Ansoff's matrix, kev lag luam nkag mus yog siv los ua ib lub tswv yim thaum lub tuam txhab muaj cov khoom uas twb muaj lawm thiab xav tau kev loj hlob zoo rau kev lag luam uas twb muaj lawm. Qhov piv txwv zoo tshaj ntawm qhov xwm txheej no yog kev lag luam hauv xov tooj. Cov khoom lag luam hauv xov tooj feem ntau muaj nyob hauv kev ua lag luam thiab lawv muaj tib lub lag luam rau caterto.
Yog li ntawd, dab tsi yog ansoff matrix siv rau?
Raws li ib feem ntawm txoj kev npaj phiaj xwm loj dua, anAnsoff matrix yog cov cuab yeej sib txuas lus uas pab koj pom cov tswv yim loj hlob tuaj rau koj lub koom haum. Kev ua haujlwm nyuaj yog xaiv ib qho ntawm plaub txoj kev loj hlob Ansoff. MarketPenetration . Thawj quadrant hauv Ansoff matrix yog kev lag luam nkag mus.
Qhov thib ob, ansoff matrix yog dab tsi hauv kev tswj hwm kev lag luam? Cov Ansoff Matrix yog a tswv yim Plantool uas muab lub moj khaum los pab cov thawj coj, cov laus cov thawj coj , thiab marketers tsim cov tswv yim rau kev loj hlob yav tom ntej. Nws yog lub npe hu ua Russian American Igor Ansoff , anapplied mathematician and business manager, who created theconcept.
Tsuas yog li ntawd, txhais li cas los ntawm ansoff Matrix?
Ansoff Matrix . Ansoff cov khoom / kev lag luam loj hlob matrix qhia tias kev lag luam 'kev sim ua kom loj hlob nyob ntawm seb nws ua lag luam tshiab lossis cov khoom lag luam uas twb muaj lawm hauv cov lag luam tshiab orexisting. Cov zis los ntawm lub Ansoff khoom / khw matrix yog ib tug series ntawm cov tswv yim kev loj hlob uas teev cov kev taw qhia rau kev lag luam lub tswv yim.
Dab tsi yog diversification nrog piv txwv?
Conglomerate muaj ntau haiv neeg suav nrog ntxiv cov khoom tshiab lossis cov kev pabcuam uas tsis muaj feem cuam tshuam thiab nrog kev sau ntawv lossis kev lag luam zoo sib xws. Rau piv txwv , yog lub tuam txhab acomputer txiav txim siab los tsim cov phau ntawv, lub tuam txhab tab tom nrhiav ib lub koom haum muaj ntau haiv neeg tswv yim.
Pom zoo:
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