Cov txheej txheem:
Video: Dab tsi yog cov txheej txheem muab tso rau?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
To taub Brand Cov txheej txheem tso npe thiab Cov Ntsiab Lus. Hom Qhov chaw yog hais txog cov haujlwm ntawm kev tsim cov khoom lag luam hauv txoj hauv kev uas nws nyob ib qho chaw tshwj xeeb thiab muaj txiaj ntsig hauv lub hom phiaj cov neeg siv khoom lub siab lossis tsom rau cov neeg siv khoom lub laj thawj nyiam koj lub hom phiaj tshaj lwm tus.
Raws li txoj cai, dab tsi yog qhov sib txawv ntawm cov khoom muag khoom?
Qee cov txheej txheem siv rau kev tso npe yog:
- Perceptual Mapping:
- Positioning ib yam khoom rau tej ntu:
- Txheej txheem kev sib txuas lus:
- Positioning Map:
Tsis tas li ntawd, cov ntsiab lus ntawm kev tso npe yog dab tsi? Tsis hais koj cov khoom, qhov chaw ntawm koj cov khoom yuav tsum suav nrog xya lub ntsiab lus no.
- Lub hom phiaj. Qhov no yog koj "vim li cas" - vim li cas koj cov khoom muaj nyob?
- Kev lag luam qeb.
- Cov neeg mob cov ntsiab lus.
- Lub tuam txhab thiab cov khoom sib txawv.
- Hom cim npe.
- Lub zeem muag.
- Product positioning nqe lus.
- Product positioning template.
Ntawm no, dab tsi yog positioning strategies?
A txoj hauj lwm zoo yog thaum lub tuam txhab xaiv ib lossis ob thaj chaw tseem ceeb kom mob siab rau thiab ua tau zoo hauv cov cheeb tsam ntawd. Muaj txiaj ntsig txoj hauj lwm zoo txiav txim siab qhov zoo thiab qhov tsis zoo ntawm lub koom haum, cov kev xav tau ntawm cov neeg siv khoom thiab kev ua lag luam thiab txoj haujlwm ntawm cov neeg sib tw.
Dab tsi yog plaub hom kev tso npe ntawm cov khoom?
Hauv qab no yog ntau yam hom khoom muab tso rau cov tswv yim.
Product Positioning Attributes
- kev siv tau.
- durability.
- kev ntseeg tau.
- rov qab.
- Zoo zoo.
- Tus nqi qis tshaj.
- Highest-kawg khoom kim heev.
- Exclusivity.
Pom zoo:
Dab tsi yog txheej txheem txheej txheem txheej txheem txheej txheem neeg hlau?
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