Video: Qhov txawv ntawm puffery thiab kev dag ntxias yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Kev dag ntxias . Puffery tsis npaj rau dag . Kev tshaj tawm uas txhob txwm dag ntxias lossis ua cov lus tsis tseeb yog txhaum cai, thaum mob plab yog raug cai. Sib piv koj cov khoom rau cov neeg sib tw yam tsis muaj kev tshawb fawb tshawb fawb los qhia koj cov lus thov tuaj yeem ua rau raug nqi kev dag ntxias.
Ib yam li ntawd, nws tau nug, qhov txawv ntawm puffery thiab kev dag ntxias hauv kev tshaj tawm yog dab tsi?
Qhov loj tshaj qhov txawv ntawm puffery thiab cuav advertising yog tias mob plab yog subjective thaum cuav advertising muaj cov ntsiab lus ntawm lub hom phiaj. Cov ntsiab lus ntawm lub hom phiaj yog cov lus uas tuaj yeem txheeb xyuas tau. Yog li ntawd, cov ntsiab lus no tsuas yog mob plab.
Ib tug kuj yuav nug, dab tsi yog puffery thiab nws puas raug cai? Hauv txoj cai , mob plab yog cov lus tshaj tawm lossis kev thov uas nthuav tawm cov ntsiab lus es tsis yog lub hom phiaj kev xav, uas tsis muaj "tus neeg tsim nyog" yuav siv qhov tseeb. Puffery ua hauj lwm rau "puff up" ib tug exaggerated duab ntawm dab tsi yog piav thiab yog tshwj xeeb tshaj yog featured nyob rau hauv cov lus tim khawv.
Kuj nug, piv txwv ntawm puffery yog dab tsi?
Puffery yog ib nqe lus los yog kev thov uas yog kev txhawb nqa hauv qhov xwm txheej. Nws yog feem ntau yog subjective thiab tsis yuav tsum tau ua tiag tiag. Piv txwv ntawm cov no suav nrog kev thov tias ib qho khoom lag luam yog "zoo tshaj plaws hauv ntiaj teb", lossis ib yam dab tsi uas tsis txaus ntseeg zoo li cov khoom thov ua rau koj xav tias koj nyob hauv qhov chaw.
Vim li cas puffery tso cai rau hauv kev tshaj tawm?
“ Puffery ” yog cov lus tshaj tawm lossis tshaj tawm ua rau lub hom phiaj ntawm kev nyiam cov neeg yuav khoom rau ib yam khoom lossis kev pabcuam. Nws yog feem ntau siv nyob rau hauv kev twb kev txuas nrog kev tshaj tawm thiab cov ntawv pov thawj ntawm kev muag khoom. Nws yog xav tias feem ntau cov neeg siv khoom yuav lees paub mob plab raws li kev xav uas tsis tuaj yeem txheeb xyuas tau.
Pom zoo:
Dab tsi yog qhov sib txawv ntawm kev taug kev los ntawm kev xeem thiab kev xeem ua raws?
Kev ua raws kev kuaj xyuas rau qhov muaj kev tswj hwm; Kev ntsuam xyuas tseem ceeb xyuas qhov kev ncaj ncees ntawm cov ntsiab lus sab hauv. Kev ntsuam xyuas tseem ceeb rau kev muaj nyob; kev xeem ua raws kev ntsuas cov ntsiab lus tseeb. c. Cov kev ntsuam xyuas zoo ib yam nkaus; Qhov txawv yog seb qhov kev soj ntsuam xyuas puas yog raws li Txoj Cai Sarbanes-Oxley
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