Video: Cov neeg ua lag luam hu ua dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Cov hauj lwm xws li advertising copywriters thiab graphics designers ua hauj lwm nyob rau hauv ib tug muaj tswv yim los yog kos duab thawj coj. Advertising copywriters sau ntawv kev tshaj tawm , hauv online kev tshaj tawm , daim ntawv qhia, los yog kev lag luam scripts rau ntau yam ad nruab nrab, thiab tseem yuav tsum tau muaj peev xwm pom kev sau ntawv thiab cov qauv sau ntawv yuam kev yooj yim.
Ib yam li ntawd, 4 hom kev tshaj tawm yog dab tsi?
Kev paub, kev paub, kev paub. Taw qhia kev tshaj tawm yog txhua yam hais txog kev paub txog cov lus. Cov no zoo tag nrho yog tias koj tab tom tsim cov khoom lag luam lossis tej zaum tso tawm cov khoom tshiab lossis kev pabcuam. Cov no hom kev tshaj tawm nyob ntawm no los qhia, lom zem, lossis xav paub ntxiv.
Kuj Paub, xov tooj cua lag luam hu ua dab tsi? Xov tooj cua tshaj tawm . Cov tshaj tawm tshaj tawm yog "qhov chaw kev lag luam ", uas ib txwm kav tsis ntev tshaj li ib feeb, thiab cov kev pab cuam ntev dua, feem ntau khiav mus txog ib teev, lub npe hu ua "informercials".
Tsis tas li ntawd, koj yuav tsum tau ua lag luam li cas?
Tag nrho cov hauj lwm nyob rau hauv lub teb ntawm kev lag luam advertising xav tau bachelor's degree . Cov thawj coj kos duab tuaj yeem kawm cov duab kos duab lossis thaij duab, thaum cov kws sau ntawv tuaj yeem nrhiav ib qho degree hauv kev sau xov xwm lossis lus Askiv. Qee qhov kev xaiv media planners thiab advertising account executives yuav xav txog kev kawm yog kev lag luam lossis kev tshaj tawm.
Daim ntawv tshaj tawm zoo tshaj plaws yog dab tsi?
- Social Media. Nrog 56% ntawm cov neeg Amelikas muaj qhov profile nrog kev pabcuam kev sib tham, kev sib raug zoo yog qhov tsis muaj qhov tsis ntseeg txog kev tshaj tawm cov neeg tua neeg kom ua kom muaj txiaj ntsig zoo tshaj plaws thiab siv nyiaj tsawg li sai tau.
- Sau Media.
- TV.
- Xov tooj cua.
- Xa ntawv ncaj qha.
- Email.
Pom zoo:
Qhov sib txawv ntawm kev lag luam ua lag luam thiab cov neeg siv khoom lag luam yog dab tsi?
Kev Lag Luam Lag Luam: Kev Lag Luam Kev Lag Luam yog hais txog kev muag cov khoom lag luam lossis cov kev pabcuam lossis ob qho tib si los ntawm ib lub koom haum rau lwm lub koom haum uas txuas ntxiv muag tib yam lossis siv los txhawb lawv tus kheej. Hauv cov neeg siv khoom lag luam, cov khoom muag muag rau cov neeg siv khoom siv rau lawv tus kheej siv lossis siv los ntawm lawv tsev neeg
Cov khoom lag luam yog dab tsi thiab vim li cas thiaj yuav tsum muaj kev sib tw ua lag luam zoo nrog cov khoom lag luam?
Vim li cas thiaj yuav tsum muaj kev sib tw zoo tshaj plaws nyob rau hauv cov khoom lag luam? Txhua lub tuam txhab yuav tsum muaj cov khoom zoo tib yam kom tus neeg yuav khoom tsis them nyiaj ntxiv rau qee lub tuam txhab cov khoom
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se
Dab tsi yog qhov txawv ntawm cov neeg siv khoom lag luam thiab kev lag luam lag luam?
Thawj qhov sib txawv ntawm cov neeg siv khoom thiab kev lag luam kev lag luam yog tias thaum cov neeg siv khoom lag luam hais txog lub lag luam uas cov neeg yuav khoom yuav khoom siv thiab nws loj thiab tawg tawg thaum lub lag luam ua lag luam cov neeg yuav khoom yuav khoom ntxiv rau kev tsim khoom thiab tsis yog rau kev noj