Cov txheej txheem:
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Product Specific Research . Koom nrog kev txheeb xyuas tus yuam sij khoom yam ntxwv uas dhau los ua cov ntsiab lus muag. Muag cov txiaj ntsig uas cov khoom muab Consumer-Oriented Kev tshawb fawb . Pab cov neeg lag luam hauv kev txheeb xyuas cov ntsiab lus ntawm a cov khoom siv (anthropological mus kom ze, Sociological tsom xam, thiab psychological mus kom ze)
Ua raws li qhov no hauv kev txiav txim siab, cov khoom tshawb fawb yog dab tsi?
Kev tshawb nrhiav khoom yog zoo li keeb kwm kuaj xyuas qhov tshiab khoom tswv yim. Cov kev tshawb fawb txheej txheem suav nrog kev txheeb xyuas cov khoom zoo sib xws uas twb muaj lawm thiab kwv yees qhov muag muag ntawm qhov kev thov tshiab khoom.
Kuj Paub, vim li cas kev tshawb fawb cov khoom tseem ceeb? Kev tshawb nrhiav khoom muab cov ntaub ntawv hais txog cov yam ntxwv tshwj xeeb thiab xav tau ntawm kev pabcuam lossis a khoom . Nws pab cov tuam txhab kom nkag siab txog cov kev xav tau ntawm cov neeg siv khoom hauv txoj hauv kev zoo dua kom qhov yuav tsum tau ua khoom tuaj yeem kho kom haum. Qhov no kev tshawb fawb tseem tuaj yeem pab hauv kev lim cov tswv yim tshiab rau cov khoom.
Tsis tas li ntawd, kev tshawb nrhiav khoom yog dab tsi?
Kev tshawb nrhiav khoom yog kev lag luam kev tshawb fawb uas muab cov ntaub ntawv ntawm cov yam ntxwv xav tau ntawm a khoom lossis kev pabcuam. Kev tshawb nrhiav khoom pab cov tuam txhab kom nkag siab tias cov neeg siv khoom xav tau dab tsi, yog li ntawd cov khoom tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg siv khoom.
Koj tshawb nrhiav cov khoom tshiab li cas?
Cia peb xav txog cov kauj ruam no ntawm kev tshawb fawb kev lag luam ua ntej tshaj tawm cov khoom tshiab hauv kev nthuav dav ntxiv
- Paub koj lub lag luam - thiab koj cov neeg sib tw.
- Hom phiaj koj cov neeg siv khoom.
- Qhia koj tus kheej Tus Nqi Zoo Tshaj Plaws.
- Txiav txim siab koj li kev lag luam.
- Ntsuam xyuas koj cov khoom thiab tag nrho txoj hauv kev.
- Tshem tawm koj cov phiaj xwm kev lag luam.
Pom zoo:
Cov khoom lag luam yog dab tsi thiab vim li cas thiaj yuav tsum muaj kev sib tw ua lag luam zoo nrog cov khoom lag luam?
Vim li cas thiaj yuav tsum muaj kev sib tw zoo tshaj plaws nyob rau hauv cov khoom lag luam? Txhua lub tuam txhab yuav tsum muaj cov khoom zoo tib yam kom tus neeg yuav khoom tsis them nyiaj ntxiv rau qee lub tuam txhab cov khoom
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Kev tshawb fawb txog kev lag luam txhais cov hom kev tshawb fawb yog dab tsi?
Hom Kev Tshawb Fawb Kev Ua Lag Luam. Cov txheej txheem no suav nrog kev ua lag luam segmentation, kuaj cov khoom lag luam, kuaj kev tshaj tawm, kev soj ntsuam tus tsav tsheb tseem ceeb rau kev txaus siab thiab kev ncaj ncees, kev ntsuas kev siv tau, kev paub txog kev siv thiab kev tshawb fawb, thiab kev tshawb fawb txog nqi (siv cov tswv yim xws li kev sib koom ua ke), thiab lwm yam
Kev tshawb fawb kev lag luam tuaj yeem pab tus neeg ua lag luam txheeb xyuas cov hauv kev lag luam li cas?
Kev tshawb nrhiav kev lag luam tuaj yeem txheeb xyuas cov kev lag luam, cov pej xeem, kev hloov pauv nyiaj txiag, cov neeg siv khoom yuav khoom, thiab cov ntaub ntawv tseem ceeb ntawm kev sib tw. Koj yuav siv cov ntaub ntawv no los txheeb xyuas koj lub hom phiaj kev lag luam thiab tsim kom muaj kev sib tw kom zoo dua hauv kev lag luam
Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se