Video: Koj tus nqi churn yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Koj churn rate yog tus tus nqi ntawm cov neeg siv khoom lossis cov neeg siv khoom uas txiav kev sib raug zoo nrog koj kev pabcuam lossis tuam txhab nyob rau lub sijhawm teem sijhawm. Cov neeg siv khoom no tau "churned."
Tom qab ntawd, ib tug kuj yuav nug, koj nrhiav tau tus churn npaum li cas?
Txhawm rau xam koj qhov yuav tshwm sim txhua hli churn , pib nrog tus naj npawb ntawm cov neeg siv uas churn lub hli ntawd. Tom qab ntawd faib tag nrho cov neeg siv hnub uas lub hli mus rau tau tom qab ntawd tus lej ntawm churns ib hnub neeg siv. Tom qab ntawd muab tus lej ntawm cov hnub hauv lub hli mus rau tau koj qhov tshwm sim txhua hli churnrate.
Ib yam li ntawd, koj txhais li cas churn? Neeg churn yog feem pua ntawm cov neeg siv khoom uas tau tso tseg tsis siv koj lub tuam txhab cov khoom lossis kev pabcuam thaum lub sijhawm teem sijhawm. Koj tuaj yeem xam churn tus nqi los ntawm kev faib tus naj npawb ntawm cov neeg siv khoom uas koj poob rau lub sijhawm ntawd - hais aquarter - los ntawm cov neeg siv khoom uas koj muaj thaum pib lub sijhawm ntawd.
Yog li ntawd, dab tsi yog qhov zoo churn rate?
Ib txwm “ zoo ” churn tus nqi rau cov tuam txhab SaaS uas tsom cov lag luam me yog 3-5% txhua hli. Qhov loj dua cov lag luam koj lub hom phiaj, qhov qis dua koj churnrate yuav tsum ua raws li kev ua lag luam me me. Rau cov khoom lag luam qib siab (thov $ X, 000- $ XX, 000 ib hlis), churn yuav tsum yog <1% txhua hli.
Dab tsi yog tus neeg siv churned?
Tsib Hlis 05, 2016. Kev xav ua thawj coj. A Definition of Customer Churn . Yooj yim muab, cov neeg siv khoom churn tshwm sim thaum cov neeg siv khoom lossis cov neeg siv khoom tsis ua lag luam nrog lub tuam txhab lossis kev pabcuam.
Pom zoo:
Dab tsi yog qhov sib txawv ntawm tus nqi tsev thiab tus nqi Center?
Tus nqi nruab nrab yog hais txog ib feem lossis ib feem ntawm lub koom haum, uas cov nqi tau tshwm sim, tab sis tsis ua rau lub tuam txhab cov nyiaj tau los ncaj qha. Tus nqi ntsuas txhais tau hais tias txhua qhov ntsuas tau ntawm cov khoom lossis kev pabcuam, nrog rau cov nqi ntsuas. Nws tau siv los ua lub hauv paus rau kev faib cov nqi
Tus nqi tseem ceeb thiab tus nqi hloov pauv yog dab tsi?
Cov nqi tseem ceeb yog qhov pib ntawm tus nqi ntawm kev ua haujlwm ncaj qha thiab cov khoom siv ncaj qha. Kev hloov pauv tus nqi yog tus nqi ntawm cov nqi ua haujlwm ncaj qha thiab cov nqi tsim khoom siv nyiaj siv ua haujlwm. Lub sij hawm hloov dua siab tshiab yog siv vim tias kev ua haujlwm ncaj qha thiab cov nqi tsim khoom tau tshwm sim los hloov cov ntaub ntawv rau hauv cov khoom tiav
Dab tsi yog qhov txawv ntawm tus nqi lag luam thiab tus nqi ntsuas?
Kev lag luam tus nqi ntawm cov cuab yeej yog tus nqi uas tus neeg yuav khoom txaus siab them, tsis yog tus nqi muab tso rau ntawm tus muag khoom. Appraised tus nqi yog tus nqi uas txaus siab rau buyer lub txhab nyiaj los yog lub tuam txhab qiv nyiaj qhov chaw ntawm lub tsev
Dab tsi yog qhov qis churn tus nqi?
Ib qho "zoo" churn tus nqi rau SaaS tuam txhab uas muag uas lub hom phiaj kev lag luam me yog 3-5% txhua hli. Cov lag luam loj dua koj lub hom phiaj, qhov qis koj tus nqi churn yuav tsum yog raws li kev lag luam me. Rau cov khoom lag luam qib (thov $ X,000- $ XX,000 ib hlis), churn yuav tsum <1% txhua hli
Tus Nqi Them Nqi Them Nqi Them Nqi Li Cas yog dab tsi?
Pib txij Lub Xya Hli 1, 2018, qhov pib nyob rau hauv Txoj Cai Tus Nqi Tseeb lossis Tus Nqi Them Nqi (tseem feem ntau xa mus los ntawm nws lub npe qub, Txoj Cai Qhov Tseeb hauv Kev Sib Tham (lossis TINA)) rau cov neeg cog lus xa mus rau tsoomfwv tau lees paub "tus nqi lossis cov ntaub ntawv nqi" nce ntau ntawm $ 750,000 mus rau $ 2 lab