Cov txheej txheem:

Dab tsi yog qhov kev faib tawm hauv kev lag luam?
Dab tsi yog qhov kev faib tawm hauv kev lag luam?

Video: Dab tsi yog qhov kev faib tawm hauv kev lag luam?

Video: Dab tsi yog qhov kev faib tawm hauv kev lag luam?
Video: keeb thawj xeeb tsa kev lag luam rau haiv hmoob kom muaj noj muaj haus 2024, Kaum ib hlis
Anonim

Distribution Strategy yog a lub tswv yim los yog npaj ua ib yam khoom lossis kev pabcuam muaj rau cov neeg siv khoom los ntawm nws cov khoom siv. Lub tuam txhab tuaj yeem txiav txim siab seb nws puas xav ua haujlwm rau cov khoom lag luam thiab kev pabcuam los ntawm lawv tus kheej channelsor koom tes nrog lwm lub tuam txhab siv lawv kev faib tawm channels ua tib yam.

Ib yam li ntawd, tib neeg nug, dab tsi yog qhov kev faib channel zoo?

Muab yooj yim, a kev faib tawm channel yog txoj hauv kev uas cov khoom lossis kev pabcuam siv mus cuag cov neeg siv khoom. Ib "direct" channel tso cai rau cov neeg siv khoom yuav ncaj qha los ntawm cov chaw tsim khoom, thaum "indirect" channel tso cai rau cov neeg siv khoom yuav los ntawm tus neeg muag khoom lossis tus muag khoom (uas yuav los ntawm tus neeg tsim khoom ntawm cov khoom).

Ib yam li ntawd, 4 hom kev faib khoom yog dab tsi? Muaj qhov pib 4 yam ntawm marketingchannels: direct muag; muag los ntawm intermediaries; dual kev faib tawm ; thiab rov qab channel.

Ib yam li ib tug yuav nug, peb hom kev faib tawm yog dab tsi?

Ntawm qib macro, muaj ob hom kev faib tawm

  • 1) Kev faib tsis ncaj.
  • 2) Kev faib tawm ncaj qha.
  • 3) Kev faib khoom hnyav.
  • 4) Kev faib tawm xaiv.
  • 5) Kev faib tawm tshwj xeeb.

Cov khoom lag luam zoo li cas hauv kev lag luam?

Cov khoom lag luam zoo yog txhais raws li daim ntawv qhia kev ntawm a khoom . Lub tuam txhab yuav tsum tau meej meej raws li lub hom phiaj kev ua lag luam ntawm khoom txhawm rau kom lawv npaj cov haujlwm uas xav tau kom mus txog qhov chaw thiab ua tiav cov hom phiaj.

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