Video: Kev lag luam segmentation ntawm Coca Cola yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Kev lag luam SEGMENTATION Qhov loj segmentation variables geographic, demographic, psychographic, thiab cwj pwm segmentation . 1.1. Qhov no kev ua lag luam yog qhov loj thiab qhib rau ob tug poj niam txiv neej, yog li tso cai rau ntau yam khoom sib txawv. * Tsev neeg loj Family loj hauv paus kuj yog lub hauv paus segmentation rau Coca - Cola.
Ua raws li qhov xav tau, lub hom phiaj kev lag luam rau Coca Cola yog dab tsi?
Coca - Cola tsis muaj qhov tshwj xeeb phiaj lag luam Raws li MarketMixx.com. Feem ntau ntawm cov lub hom phiaj kev lag luam yog npaj rau cov tub ntxhais hluas, tab sis qee qhov kev tshaj tawm yog tsim rau cov neeg laus. Lub tuam txhab tau teeb tsa qee yam kev txwv thaum nws los txog lub hom phiaj kev lag luam . Coca - Cola hom phiaj feem ntau yog cov neeg muaj hnub nyoog 12 xyoos lossis laus dua.
Tsis tas li ntawd, dab tsi yog txhais los ntawm kev lag luam segmentation? Kev lag luam segmentation yog txheej txheem ntawm kev faib a kev ua lag luam ntawm cov neeg siv khoom muaj peev xwm rau hauv pawg, lossis ntu, raws li cov yam ntxwv sib txawv. Cov ntu tsim yog tsim los ntawm cov neeg siv khoom uas yuav teb zoo ib yam kev lag luam cov tswv yim thiab leej twg qhia tus yam ntxwv zoo ib yam li kev nyiam, xav tau, lossis thaj chaw.
Ib yam li ntawd, nws yog nug, dab tsi yog piv txwv ntawm kev lag luam segmentation?
Piv txwv li, cov yam ntxwv ntawm kev lag luam ntu muaj xws li kev txaus siab, kev ua neej, hnub nyoog, poj niam txiv neej , thiab lwm yam. Cov piv txwv ntawm kev lag luam segmentation muaj xws li thaj chaw, pej xeem, kev puas siab puas ntsws, thiab kev coj cwj pwm.
Qhov chaw ntawm Coca Cola yog dab tsi?
Cov qhov chaw tswv yim siv los ntawm Coca - Cola tau tso cai rau lawv pleev xim rau cov duab tsim nyog ntawm lawv tus kheej hauv lub siab ntawm lawv cov neeg siv khoom raws li tib "Tswj Ib". Lawv tau tsim lawv qhov chaw lub tswv yim thiaj li kos duab zoo ntawm lawv cov khoom muab rau lawv cov neeg siv khoom.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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