Video: Nike siv 4 P's ntawm kev lag luam li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Nike Inc.'s Kev lag luam Mix ( 4 Ps / Khoom, Qhov Chaw, Txhawb Nqa, Nqe) - Kev Ntsuam Xyuas. Nike Inc.'s kev lag luam sib tov ( 4 Ps ) txiav txim siab cov txiaj ntsig thiab kev loj hlob ntawm cov kis las khau, khaub ncaws, thiab khoom lag luam. Lub tuam txhab sib tw tawm tsam ntau lub tuam txhab koom nrog hauv kev lag luam khau, khaub ncaws, thiab khoom kis las.
Ib yam li ntawd, koj tuaj yeem nug, 4 P's ntawm kev lag luam kev ua si yog dab tsi?
Cov tswv yim no ua raws li kev cai plaub " P "'s ntawm general kev lag luam : Khoom, Nqe, Promotion thiab qhov chaw. Lwm tus plaub " P "'s ntxiv rau kev lag luam kis las , hais txog qhov tseeb kev ua si raug suav hais tias yog kev pabcuam. Qhov ntxiv 4p ua yog: Planning, Ntim, Positioning thiab Perception.
Ib yam li ntawd, Apple siv 4 P's kev lag luam li cas? Kua Inc. tus kev lag luam mix (4P) qhia tias lub tuam txhab sib tw nws cov haujlwm ua lag luam li cas rau cov xwm txheej ntawm lub ntiaj teb kev ua lag luam rau kev siv thev naus laus zis, khoom siv hluav taws xob, thiab kev pabcuam online. Qhov tsom xam ntawm kev lag luam mix yog nyob rau ntawm 4P sib txawv, uas yog, Khoom, Qhov chaw, Promotion, thiab nqe.
Tsis tas li ntawd, Nike siv kev lag luam sib xyaw li cas?
Nike Inc.'s sib xyaw ua lag luam (4Ps) txiav txim siab qhov txiaj ntsig thiab kev loj hlob ntawm cov khau kis las, khaub ncaws, thiab khoom lag luam. Ib lub tuam txhab sib xyaw ua lag luam hais txog cov tswv yim thiab tactics siv los ua kom tiav kev lag luam npaj, nrog rau kev tsom mus rau cov khoom, qhov chaw, nce qib, thiab tus nqi (lub 4Ps).
Nike nqi lawv cov khoom li cas?
Nike siv tus nqi raws li tus nqi , qhov no yog thaum lub tuam txhab teeb tsa lawv tus nqi raws li tus nqi tus neeg siv khoom qhov chaw ntawm lub khoom . Nike kho lawv tus nqi ntawm cov khoom raws li lawv phiaj khw.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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