Yuav ua li cas koj sau ib txoj hauj lwm zoo?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Rau sau a daim ntawv qhia txoj haujlwm , sau cov npe ntawm cov laj thawj los txhawb qhov kev xav tshwj xeeb. Tom ntej no, sau ib kab lus los yog ob qho uas rub tag nrho cov ntaub ntawv ua ke thiab ua rau koj pom meej rau cov neeg tuaj saib. tsev kawm ntawv muaj vaj huam sib luag, txuag tsev neeg nyiaj txiag, thiab pab tsev kawm ntawv txheeb xyuas cov neeg tuaj xyuas yooj yim.

Tsis tas li ntawd, nqe lus hais txog txoj haujlwm zoo yog dab tsi?

Pib nrog cov qhov chaw qhia ntawv . A positioning nqe lus yog cov lus piav qhia luv luv ntawm koj lub hom phiaj kev lag luam nrog rau cov duab ntxim nyiam ntawm qhov koj xav tau lub lag luam kom pom koj lub hom phiaj. A zoo positioningstatement yog ib daim ntawv qhia rau koj li kev lag luam.

Tsis tas li ntawd, dab tsi yog qee qhov piv txwv ntawm cov khoom muag? Product positioning piv txwv nyob ib ncig ntawm koj. Cov khoom muag cov lus tuaj txog koj txhua zaus koj mus kav khw, tsav tsheb, ua haujlwm, mloog tus xov tooj cua, los yog nyeem ntawv xov xwm.

Yog li, dab tsi yog 4 lub ntsiab lus ntawm daim ntawv qhia chaw?

4 qhov chaw ntawm Kev Tshaj Tawm Kev Tshaj Tawm:

• Target Market. Koj yuav tsum paub qhov twg thiab lub hom phiaj yog dab tsi ua ntej aiming thiab firing (koj li kev ua lag luam).
• Qeb. Cov neeg siv khoom yav tom ntej (peb txhua tus) xav tau ib daim ntawv qhia thaum peb ntsuas cov khoom lossis kev pabcuam.
• Kev sib txawv.
• The Payoff.

Nike cov lus qhia qhov chaw yog dab tsi?

Cov qhov chaw ntawm Nike . Cov Positioning nqe lus ntawm Nike yog “Rau cov neeg ncaws pob hnyav, Nike muab kev ntseeg siab uas muab cov khau zoo meej rau txhua qhov kev ua si. Txawm li cas los xij, nws tau dhau los ua kev mob siab rau mus ib txhis los siv nws cov khoom lag luam uas tsim cov Nike JustDo Nws zoo siab rau kev sib tw.