Dab tsi yog qhov taw qhia kev tshaj tawm?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Qhia Kev muag khoom yog ib qho txheej txheem uas muaj kev nthuav qhia nrog "hu rau kev nqis tes ua" uas qhia rau cov neeg siv khoom tias nws yuav tsum ua tam sim no. Feem ntau tshaj tawm kev tshaj tawm nyob rau hauv peb kev lag luam poob rau hauv qeb no.

Ib yam li ntawd, qhov kev tawm tsam tawm tsam yog dab tsi?

2.2 Kev tsis sib haum xeeb thiab ua phem tshaj tawm . Ib qho kev txhais zoo sib xws yog muab los ntawm Waller (2004) qhov teeb meem kev tshaj tawm yog " kev tshaj tawm uas, los ntawm hom khoom lossis kev ua tiav, tuaj yeem cuam tshuam kev txaj muag, kev tsis txaus siab, kev qias neeg, kev ua phem, lossis kev npau taws los ntawm ib ntu ntawm cov pej xeem thaum nthuav tawm ".

Ib yam li ntawd, subliminal advertising piv txwv yog dab tsi? A subliminal lus, tseem hu ua cov lus zais, yog ib qho uas tsim los kom dhau qis dua qhov kev txwv ntawm kev nkag siab. Ib qho nrov tshaj plaws piv txwv ntawm subliminal lus yog cov lus ua si thaum pw tsaug zog.

Kuj paub, dab tsi ua rau kev tshaj tawm tsis zoo?) yog ib qho uas tsis ua haujlwm. Vim lub hom phiaj ntawm kev tshaj tawm yog muag cov khoom thiab cov kev pab cuam, tsis yog kom lom zem rau pej xeem. Yog tias kev lag luam tuaj yeem muag khoom thiab muaj tswv yim tib lub sijhawm, ntau qhov zoo dua.

Yuav ua li cas peb manipulated los ntawm advertising?

Lub manipulative kev tshaj tawm npaj siab ua qhov ntawd los ntawm kev siv qhov tseeb, kev sib cav thiab ua rau cov neeg siv khoom xav tsis thoob thiab dag ntxias. Cov lus thov feem ntau siv hauv manipulation dhau kev tshaj tawm yog qhov exaggeration ntawm qhov zoo ntawm cov khoom, kev sib cav tsis zoo thiab kev xav tsis zoo. Exaggeration ntawm qhov zoo.