Cov txheej txheem:

Dab tsi yog tsib theem ntawm tus neeg siv khoom saws tus txheej txheem ntawm qhov raug?
Dab tsi yog tsib theem ntawm tus neeg siv khoom saws tus txheej txheem ntawm qhov raug?
Anonim

Philip Kotler txiav txim siab tsib kauj ruam hauv cov txheej txheem kev txais neeg siv khoom, xws li kev paub, kev txaus siab, kev ntsuam xyuas, mus sib hais , thiab kev saws me nyuam. Ntawm qhov tod tes, William Stanton xav txog rau theem, xws li kev paub txog theem, kev txaus siab thiab cov ntaub ntawv theem, kev ntsuam xyuas theem, mus sib hais theem, theem kev saws me nyuam, thiab theem tom qab yug me nyuam.

Tsis tas li ntawd, qhov kev txiav txim yog dab tsi ntawm tsib theem ntawm cov khoom siv tshiab?

5 theem yog: khoom kev paub, khoom kev txaus siab, khoom kev ntsuam xyuas, khoom kev sim, thiab kev txais yuav khoom.

Ib yam li ntawd, dab tsi yog tsib tus yam ntxwv uas tseem ceeb tshwj xeeb hauv kev cuam tshuam rau kev hloov pauv tshiab ntawm kev saws me nyuam? Hauv particular, 5 tus yam ntxwv tseem ceeb tshwj xeeb hauv kev cuam tshuam qhov kev hloov pauv tshiab ntawm kev saws me nyuam:

  • Kwv tij zoo. Qhov txiaj ntsig zoo sib xws yog hais txog qib uas qhov kev tsim kho tshiab zoo li zoo tshaj rau cov khoom uas twb muaj lawm.
  • Kev sib haum xeeb.
  • nyuaj.
  • Kev faib tawm.
  • Kev sib txuas lus.

Tsis tas li ntawd, dab tsi yog yim kauj ruam hauv kev txiav txim siab kev lag luam hauv kev txiav txim kom raug?

Muaj ntau tus neeg txiav txim siab koom nrog hauv txhua ntawm yim theem raws li piav qhia los ntawm kev yuav daim phiaj xwm txheej

  1. Theem 1: Paub txog qhov teeb meem:
  2. Theem 2: Kev piav qhia ntawm qhov xav tau:
  3. Theem 3: Khoom Specification:
  4. Theem 4: Tus neeg muab khoom nrhiav:
  5. Kauj Ruam 5: Daim Ntawv Thov Kev Pom Zoo:
  6. Theem 6: Kev xaiv tus neeg muag khoom:

Dab tsi yog plaub yam tseem ceeb uas cuam tshuam rau cov neeg siv khoom yuav khoom?

Hauv dav dav , muaj plaub yam uas cuam tshuam rau cov neeg siv khoom tus cwj pwm. Cov xwm txheej no tej yam los yog tsis yog koj lub hom phiaj cov neeg siv khoom yuav koj cov khoom. Lawv yog kab lis kev cai, kev sib raug zoo, tus kheej thiab puas siab puas ntsws.

Pom zoo: