Nike siv cov tswv yim dab tsi?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Nike's Intensive Strategies (Intensive Growth Strategies)

• Kev tsim khoom. Nike cov thawj intensive kev loj hlob lub tswv yim yog kev tsim khoom.
• Kev Ua Lag Luam Kev Lag Luam. Nike cov theem nrab intensive kev loj hlob lub tswv yim yog kev lag luam nkag mus.
• Kev tsim kho kev lag luam.
• Diversification.

Cov lus nug tseem yog, Nike txoj kev loj hlob zoo li cas?

Nyob rau hauv nruab nrab-2017 Nike unveiled nws txoj kev npaj rau kev loj hlob hu ua Triple Double Tswv yim (2 X). Los ntawm nws, lub tuam txhab tau cog lus tias yuav muab ob npaug rau nws "cadence thiab cuam tshuam ntawm innovation," muab ob npaug rau nws ceev rau kev lag luam thiab ob npaug rau nws "kev sib txuas ncaj qha nrog cov neeg siv khoom."

Tsis tas li ntawd, dab tsi ua rau Nike muaj kev vam meej? Nike yog qhov zoo ntawm ntau yam: tsim cov khau zoo; muab cov khoom siv thiab cov khoom siv rau ntau cov kws tshaj lij thiab cov koom haum kis las; thiab ua ib tuj nyiaj. Tab sis qhov twg lub tuam txhab tiag tiag excel yog nws li kev lag luam. Tsis muaj leej twg ua branding zoo li Nike.

Tsuas yog li ntawd, Nike txoj kev lag luam tseem ceeb yog dab tsi?

Teb: Nike's Core Marketing Strategy : Nike cov kev ua tau zoo kev lag luam tawm tswv yim yog lawv lub zog kom ua tiav lawv kev ua lag luam lub hom phiaj. Nike ntseeg tias "pyramid influence" uas nyiam ntawm ib feem me me ntawm cov neeg ncaws pob saum toj kawg nkaus cuam tshuam rau cov khoom lag luam thiab kev xaiv hom.

Leej twg yog Nike lub hom phiaj cov neeg tuaj saib?

Txawm tias nrog cov ris tsho thiab kev ua kis las kev ua lag luam tuaj yeem dav, rau feem ntau Nike feem ntau hom phiaj cov neeg siv khoom uas muaj hnub nyoog li ntawm 15-40 xyoo. Lub tuam txhab caters rau cov txiv neej thiab cov poj niam ncaws pob sib npaug, thiab tab tom tso kev tsom mus ntxiv rau tweens thiab cov hluas los tsim kom muaj lub hom phiaj ntev.