Dab tsi yog 6 P's ntawm kev muag khoom sib xyaw?
Dab tsi yog 6 P's ntawm kev muag khoom sib xyaw?

Video: Dab tsi yog 6 P's ntawm kev muag khoom sib xyaw?

Video: Dab tsi yog 6 P's ntawm kev muag khoom sib xyaw?
Video: Kuv twb Ngiam Ngiam koj heev 2024, Kaum ib hlis
Anonim

Kev muag khoom sib xyaw ua ke yog tsim los ntawm 6 "P's" feem ntau hu ua khoom, qhov chaw, kev txhawb nqa , tus nqi, kev nthuav qhia thiab cov neeg ua haujlwm.

Ib sab ntawm no, dab tsi yog 6 P's hauv kev lag luam?

Cov rau ps muaj tag nrho cov plaub Ps ntawm marketing - khoom, nqi, qhov chaw thiab kev txhawb nqa. Ntxiv rau, nws muaj, ob qhov tshiab Ps , uas yog Tib Neeg thiab Kev Ua Tau Zoo. Tib neeg suav nrog cov peev txheej thiab cov neeg siv khoom tam sim no ntawm kev lag luam thiab yuav ua li cas lawv txiav txim siab yuav khoom.

Kuj Paub, dab tsi yog cov ntsiab lus ntawm kev muag khoom sib xyaw? Ntawm qhov tseem ceeb ntawm cov phiaj xwm kev lag luam muag khoom yog qhov sib xyaw ua ke ntawm plaub Ps (Cov Khoom, Nqe, Qhov Chaw thiab Kev txhawb nqa ) kev lag luam. Cov duab hauv qab no qhia cov qauv muag khoom ntawm txhua lub ntsiab lus ntawm kev sib xyaw thiab cov haujlwm tom ntej piav qhia txhua lub ntsiab lus ntawm kev sib xyaw ntxiv.

Kuj tseem paub yog, dab tsi yog qhov muag khoom sib xyaw?

A khw muag khoom sib tov , txhais tau hais tias, yog lub phiaj xwm kev lag luam tau muab tso rau hauv qhov chaw los hais txog yam tseem ceeb xws li qhov chaw, tus nqi, cov neeg ua haujlwm, kev pabcuam, thiab cov khoom muag. Khw muag khoom Mix kuj tseem hu ua "6 P's". Nws kuj tso cai rau ib tug lag luam npaj tswv yim nyob rau hauv lub tus muag khoom.

Dab tsi yog 5 P's hauv khw muag khoom?

khoom, nqe, txhawb nqa, qhov chaw

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