Leej twg tsim Vals?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Arnold Mitchell

Ua kom pom qhov no, Vals txoj kev xav yog dab tsi?

Acronym for Values and Lifestyles, ib qho system rau pawg neeg siv khoom raws li kev puas siab puas ntsws thiab kev noj qab haus huv kev xav txhawm rau kwv yees lawv tus cwj pwm hauv kev txiav txim siab yuav khoom. VALS ™ tso US cov neeg siv khoom laus rau hauv ib qho ntawm yim ntu raws li lawv cov lus teb rau VALS daim ntawv nug.

Tsis tas li ntawd, Vals lub hom phiaj yog dab tsi thiab Vals ntsuas dab tsi? Cov neeg siv khoom yog txwv nyob rau hauv lawv tag nrho qhia ntawm tus kheej los ntawm tus cwj pwm thiab kev yuav khoom. Yog li VALS kuj ntsuas ib tug neeg lub peev xwm los qhia nws tus kheej hauv kev ua lag luam. VALS ™ txheeb xyuas cov kev xav ntawm lub hlwb uas kwv yees cov neeg siv khoom sib txawv.

Tom qab ntawd, Vals segmentation yog dab tsi?

' VALS ("Tus nqi thiab kev ua neej") yog ib txoj kev tshawb fawb uas siv rau psychographic kev ua lag luam segmentation . Kev ua lag luam segmentation yog tsim los coj cov tuam txhab lag luam hauv kev kho lawv cov khoom thiab cov kev pabcuam kom rov hais dua rau cov neeg feem ntau yuav lawv.

Dab tsi yog hom Vals?

VALS Hom:

• Innovators.
• Cov neeg xav.
• Cov ntseeg.
• Ua tiav.
• Kev tawm tsam.
• Cov kws paub.
• Cov neeg tsim khoom.
• Cov muaj sia nyob.