Cov tuam txhab twg siv tshuaj ntsuab?

2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17

Sab saum toj 10 Greenwashing Tuam Txhab Hauv Tebchaws Asmeskas

• General Electric (GE) Thaum lub Tsib Hlis 2005 GE tshaj tawm nws $ 90 lab "Ecomagination" kev tshaj tawm kev tshaj tawm.
• Asmeskas Hluav Taws Xob (AEP)
• ExxonMobil (XOM)
• DuPont (DU)
• Archer Daniels Midland (ADM)

Yog li ntawd, dab tsi yog qee qhov piv txwv ntawm kev ntxuav zaub ntsuab?

Ib piv txwv ntawm greenwashing yog tus American multinational roj thiab Gas corporation ExxonMobil qhia tias lawv tau txo cov pa hluav taws xob hauv tsev cog khoom thaum lawv tau nce ntxiv.

Hom Greenwashing

• Environmental Imageries.
• Cov ntawv sau tsis raug.
• Nkaum kev lag luam tawm.
• Kev thov tsis cuam tshuam.
• Tsawg dua ntawm ob qhov kev phem.

Ib tug kuj yuav nug, cov tuam txhab loj twg raug liam ntawm kev ntxuav dej ntsuab? Ntiaj Teb Hnub 2019: Cov tuam txhab raug liam ntawm Greenwashing

• + 1. Volkswagen/BMW/Chevy/Ford/Mercedes-Benz ('huv diesel' autos)
• + 2. Nestle ('cocoa taum tau txais txiaj ntsig zoo')
• + 3. Nest Labs (cov ntsuas kub ua tau programmable)
• + 4. Kauai Kas fes (kab kas fes taum pauv)
• + 5. Charmin Freshmates (cov ntaub so yaug tau yooj yim)
• + 6. Rainforest Alliance (Chiquita bananas, kas fes, tshuaj yej, thiab lwm yam)
• + 7.
• + 8.

Xav txog qhov no, vim li cas cov tuam txhab siv tshuaj ntsuab?

Greenwashing yog thaum a tuam txhab los yog lub koom haum siv sijhawm ntau thiab nyiaj txiag ntawm kev lag luam lawv tus kheej li ib puag ncig tus phooj ywg dua li ntawm kev txo qis rau lawv ib puag ncig. Nws yog kev dag ntxias tshaj tawm gimmick tsim los dag ntxias cov neeg siv khoom uas nyiam yuav cov khoom thiab cov kev pabcuam los ntawm ib puag ncig kom nco qab hom.

Greenwashing hauv kev lag luam yog dab tsi?

Greenwashing yog qhov kev coj ua ntawm kev ua qhov tsis lees paub lossis tsis lees paub txog cov txiaj ntsig ib puag ncig ntawm cov khoom lag luam, kev pabcuam, thev naus laus zis lossis tuam txhab kev coj ua. Greenwashing tuaj yeem ua rau lub tuam txhab zoo li muaj kev nyab xeeb ntau dua li qhov tiag tiag.