Dab tsi yog cov yam ntxwv ntawm pawg tsom xam?
Dab tsi yog cov yam ntxwv ntawm pawg tsom xam?

Video: Dab tsi yog cov yam ntxwv ntawm pawg tsom xam?

Video: Dab tsi yog cov yam ntxwv ntawm pawg tsom xam?
Video: 2/23/22. Poj Nplog Yug Tau Me Nyuam Txawv Heev/Meskas Muab Russia Kaw Ib Puas Tsav Yam/Hmong News. 2024, Kaum ib hlis
Anonim

Tus general yam ntxwv ntawm Focus Group yog tib neeg txoj kev koom tes, muaj ntau lub rooj sib tham, kev sib koom ua ke ntawm cov neeg koom nrog rau kev xav txog kev tshawb fawb, tsim cov ntaub ntawv zoo, thiab kev sib tham tsom ntawm ib lub ncauj lus, uas yog txiav txim los ntawm lub hom phiaj ntawm kev tshawb fawb.

Hais txog qhov no, pawg tsom xam muaj li cas?

Nws yog ib hom kev tshawb fawb zoo suav nrog kev xam phaj uas a pab pawg ntawm tib neeg raug nug txog lawv txoj kev xav, kev xav, kev ntseeg, thiab kev coj cwj pwm ntawm ib yam khoom, kev pabcuam, tswvyim, kev tshaj tawm, lub tswv yim, lossis ntim khoom.

Tsis tas li ntawd, leej twg yuav tsum nyob hauv ib pab pawg tsom xam? Cov kev cai ib txwm pom zoo qhov loj ntawm tsom hauv kev tshawb fawb txog kev lag luam yog 10 mus rau 12 tus neeg. Qhov no loj dhau rau feem ntau cov ntsiab lus tsis yog lag luam. Qhov loj tshaj plaws ntawm a tsom pab pawg rau feem ntau cov ntsiab lus tsis yog lag luam yog tsib mus rau yim tus neeg koom.

Nyob rau hauv txoj kev no, dab tsi yog qhov txawv ntawm pawg tsom xam?

  • Single Focus Group. Qhov no yog qhov neeg feem coob xav txog thaum nug txog cov pab pawg tsom.
  • Mini Focus Group.
  • Ob-Way Focus Group.
  • Dual Moderator Focus Group.
  • Dueling Moderator Focus Group.
  • Teb Chaws Moderator Focus Group.
  • Tej thaj chaw deb Focus Group.

Qhov zoo thiab qhov tsis zoo ntawm pawg tsom xam yog dab tsi?

Piv rau kev xam phaj tus kheej, tsom cov pab pawg tsis muaj txiaj ntsig zoo los npog qhov tob tshaj plaws ntawm ib qho teeb meem tshwj xeeb. Ib qho tshwj xeeb qhov tsis zoo ntawm a tsom pab pawg yog qhov ua tau tias cov tswv cuab yuav tsis qhia lawv cov kev ncaj ncees thiab kev xav ntawm tus kheej txog lub ntsiab lus ntawm tes.

Pom zoo: