Cov txheej txheem:

Dab tsi yog ob pawg ntawm qhov zoo uas koj yuav tsum xav txog thaum txhais cov neeg tuaj saib lub hom phiaj?
Dab tsi yog ob pawg ntawm qhov zoo uas koj yuav tsum xav txog thaum txhais cov neeg tuaj saib lub hom phiaj?

Video: Dab tsi yog ob pawg ntawm qhov zoo uas koj yuav tsum xav txog thaum txhais cov neeg tuaj saib lub hom phiaj?

Video: Dab tsi yog ob pawg ntawm qhov zoo uas koj yuav tsum xav txog thaum txhais cov neeg tuaj saib lub hom phiaj?
Video: Yuav Paab Poob Phaus? 2024, Kaum ib hlis
Anonim

2 ) DEMOGRAPHICS

Piv txwv suav nrog hnub nyoog, poj niam txiv neej, nyiaj tau los, haiv neeg, haiv neeg, kev ntseeg, thiab lwm yam. Cov no feem ntau yog thawj lub hom phiaj yam ntxwv uas cov khoom lag luam siv. Qhov ntawd yog vim lawv yog 1) kuj yooj yim kom tau ntawm cov ntaub ntawv thib peb thiab 2 ) thawj txoj hauv kev uas cov khoom lag luam yuav khoom lag luam tawm.

Ntxiv rau qhov no, koj yuav txheeb xyuas koj cov neeg tuaj saib lub hom phiaj li cas?

Nov yog peb kauj ruam los txheeb xyuas koj cov neeg siv khoom lub hom phiaj

  1. Tsim ib tus neeg siv khoom profile. Cov neeg uas feem ntau yuav yuav koj cov khoom lossis cov kev pabcuam muaj qee yam ntxwv.
  2. Ua kev tshawb fawb kev lag luam. Koj tuaj yeem kawm txog koj lub hom phiaj cov neeg tuaj saib los ntawm kev tshawb fawb kev lag luam hauv thawj thiab theem nrab.
  3. Rov ntsuam xyuas koj cov khoom.

Ib yam li ntawd, plaub yam ntxwv ntawm lub lag luam lub hom phiaj yog dab tsi? Plaub hom kev lag luam segmentation yog:

  • Demographic segmentation: hnub nyoog, poj niam txiv neej, kev kawm, kev txij nkawm, haiv neeg, kev ntseeg, thiab lwm yam.
  • Psychographic segmentation: qhov tseem ceeb, kev ntseeg, kev txaus siab, tus cwj pwm, kev ua neej, thiab lwm yam.
  • Kev coj tus cwj pwm segmentation: kev yuav khoom lossis kev siv tus cwj pwm, tus neeg siv xwm txheej, kev sib cuam tshuam ntawm hom, thiab lwm yam.

Tsis tas li ntawd, dab tsi 3 qhov kev txiav txim siab koj yuav xav txog thaum txhais koj cov neeg tuaj saib?

Geographics yog koj lub hom phiaj cheeb tsam. Qee zaum, nws muaj peev xwm tsuas yog mus rau ib lub tebchaws tshwj xeeb lossis xeev (xeev) hauv ib lub tebchaws. Qee zaum, nws muaj peev xwm ua ntiaj teb no. Tab sis demographics & psychographics ntawm koj cov neeg tuaj saib yuav txawv nrog txhua cheeb tsam.

Yuav txhais li cas koj lub hom phiaj cov neeg tuaj saib?

  • Geographic.
  • Cov pej xeem.
  • Psychographic.

Dab tsi yog 3 lub hom phiaj kev lag luam?

Peb cov haujlwm tseem ceeb ntawm lub hom phiaj kev lag luam yog segmenting, hom phiaj thiab positioning. Cov no peb Cov kauj ruam ua rau qhov feem ntau hu ua S-T-P kev lag luam txheej txheem.

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