Dab tsi yog McDonald kev lag luam qib kev lag luam?
Dab tsi yog McDonald kev lag luam qib kev lag luam?

Video: Dab tsi yog McDonald kev lag luam qib kev lag luam?

Video: Dab tsi yog McDonald kev lag luam qib kev lag luam?
Video: kev lag luam (zoo muaj vam) tseem meem tswm koj tus khee yog dab tsi 2024, Kaum ib hlis
Anonim

Hauv McDonald tus kev lag luam zoo rau cov tuam txhab yog ua kom cov khoom noj ceev ceev rau nws cov neeg siv khoom ntawm tus nqi sib tw tsawg heev tab sis kom tau txais txiaj ntsig zoo los ntawm kev txo tus nqi ntawm cov khoom thiab nthuav dav kev lag luam thoob ntiaj teb. Kev ua haujlwm cov tswv yim ua lub luag haujlwm tseem ceeb hauv kev ua tiav cov hom phiaj ntawm lub koom haum.

Yog li ntawd, McDonald's globalization lub tswv yim yog dab tsi?

Nrog qhov no tswv yim , McDonald's yoog raws cov kev xav tau ntawm cov neeg siv khoom raws li cov kev cai ntawm cov teb chaws tshwj xeeb. Adaptation ua haujlwm zoo heev rau McDonald's . Cov tswv yim ua rau cov khoom noj ceev ceev kom muaj kev sib tw thoob ntiaj teb. Cov tswv yim xav tau kev sib txuas lus ntau dua thiab cov nqi tsim khoom.

Ib yam li ntawd, McDonald txoj kev npaj tswv yim yog dab tsi? Peb cov haujlwm thoob ntiaj teb tau ua raws li thoob ntiaj teb tswv yim hu ua Npaj los yeej, uas yog lub hauv paus rau ib qho tshwj xeeb ntawm cov neeg siv khoom - Cov neeg, khoom, qhov chaw, nqe thiab kev txhawb nqa. Peb tau cog lus los txhim kho peb txoj haujlwm tsis tu ncua thiab txhim kho peb cov neeg siv khoom '( McDonald 2014).

Qhov thib ob, McDonald's marketing tswv yim yog dab tsi?

Rau qhov ntawd, McDonalds 5p ua kev lag luam zoo uas ua raws li cov khoom, qhov chaw, nqe, nce qib thiab kawg cov neeg. Cov khoom lag luam muaj li cas lub tuam txhab yuav tsum tsim, tsim cov khoom lag luam uas txhim kho kev paub ntawm txhua tus neeg siv khoom. Cov khoom yog hais txog cov khoom siv lub cev thiab cov kev pabcuam muab los ntawm kev lag luam rau nws tus neeg saib xyuas.

McDonald's txoj haujlwm ua haujlwm yog dab tsi?

Lub tuam txhab lub hom phiaj ua kom cov khoom zoo tshaj plaws nyob rau hauv kev txwv, xws li cov nqi thiab cov nqi txwv. McDonald's siv txoj kab ntau lawm kom tswj cov khoom zoo sib xws. Consistency txaus siab rau cov neeg siv khoom xav tau txog McDonald's thiab nws lub npe nyob rau hauv no tswv yim kev txiav txim cheeb tsam ntawm kev ua haujlwm kev tswj hwm.

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