Video: Ansoff Matrix pab kev lag luam li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Cov Ansoff Matrix yog siv nyob rau hauv lub tswv yim theem ntawm kev npaj kev lag luam. Nws yog siv los txheeb xyuas qhov twg overarching lub tswv yim kev lag luam yuav tsum siv thiab tom qab ntawd qhia cov tactics uas yuav tsum tau siv nyob rau hauv kev ua lag luam. Qee zaum ib lub koom haum yuav siv ob lub tswv yim kom ncav cuag cov lag luam sib txawv.
Tom qab ntawd, dab tsi yog ansoff matrix nrog piv txwv?
Hauv Ansoff's matrix, kev lag luam nkag mus tau txais los ua ib lub tswv yim thaum lub tuam txhab muaj cov khoom lag luam uas twb muaj lawm thiab xav tau kev loj hlob zoo rau kev lag luam uas twb muaj lawm. Qhov piv txwv zoo tshaj ntawm qhov xwm txheej zoo li no yog kev lag luam hauv xov tooj. Cov khoom lag luam hauv xov tooj feem ntau muaj nyob rau hauv kev ua lag luam thiab lawv muaj tib lub khw muag khoom noj.
Tom qab, lo lus nug yog, dab tsi yog txhais los ntawm ansoff Matrix? Ansoff Matrix . Ansoff cov khoom/kev lag luam loj hlob matrix qhia tias kev lag luam 'kev sim ua kom loj hlob nyob ntawm seb nws ua lag luam tshiab lossis cov khoom lag luam uas twb muaj lawm hauv kev lag luam tshiab lossis uas twb muaj lawm. Cov zis los ntawm lub Ansoff khoom / khw matrix yog ib qho ntawm cov tswv yim hais txog kev loj hlob uas tsim cov kev taw qhia rau kev lag luam zoo.
Yog li ntawd, dab tsi yog cov tswv yim uas cov lag luam siv raws li ansoff kev loj hlob matrix?
Hauv daim ntawv nws tau hais tias cov khoom lag luam tawm tswv yim yog kev sib koom ua haujlwm ntawm plaub qhov kev loj hlob: kev lag luam nkag mus , kev tsim kho kev lag luam, kev tsim khoom, thiab kev sib txawv. Thaum pom qhov muag pom, plaub qhov chaw no tsim Ansoff Growth Matrix.
Coca Cola siv ansoff Matrix li cas?
Coca - Cola tsim cov khoom tshiab no los muag rau nws cov lag luam uas twb muaj lawm kom nce kev muag khoom. Nws 'muaj tshwm sim thaum lub tuam txhab txiav txim siab ua cov khoom tshiab rau kev lag luam tshiab' (BPP Learning Media, 2010, p. 162). Coca - Cola muaj siv diversification raws li ib qho ntawm nws cov tswv yim ntawm ntau lub sijhawm.
Pom zoo:
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
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