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Dab tsi yog koj qhov tshwj xeeb muag khoom piv txwv?
Dab tsi yog koj qhov tshwj xeeb muag khoom piv txwv?

Video: Dab tsi yog koj qhov tshwj xeeb muag khoom piv txwv?

Video: Dab tsi yog koj qhov tshwj xeeb muag khoom piv txwv?
Video: Yog tim dab tsi 2024, Hlis ntuj nqeg
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Cim Muag Point Piv txwv

Zappos yog lub khw muag khau online, thiab tsis muaj dab tsi tshwj xeeb tshwj xeeb txog muag khau online. Txawm li cas los xij, lawv qhov muag yog tshwj xeeb : free returns. Tab sis Toms Nkawm khau ' tshwj xeeb muag point yog qhov ntawd rau txhua nkawm khau ib cov neeg yuav khoom, tus tuam txhab pub dawb ib khub rau ib menyuam xav tau kev pab.

Ua kom pom qhov no, qee qhov piv txwv ntawm cov ntsiab lus muag yog dab tsi?

5 Piv txwv ntawm Kev Muag Khoom Tshwj Xeeb

  • Avis. Peb yog tus thib ob. Peb sim ntau zog.
  • FedEx Corporation. Thaum nws kiag li, zoo yuav tsum tau pw hmo ntuj.
  • M&Ms. Cov mis nyuj chocolate melts nyob rau hauv koj lub qhov ncauj, tsis nyob rau hauv koj txhais tes.
  • DeBeers. Ib pob zeb diamond nyob mus ib txhis.
  • Domino's Pizza. Koj tau txais cov pizza tshiab, kub xa tuaj rau koj lub qhov rooj hauv 30 feeb lossis tsawg dua los yog dawb.

Tsis tas li ntawd, ua li cas koj sau ib qho kev muag khoom tshwj xeeb? OK, tam sim no peb paub meej tias USP yog dab tsi thiab vim li cas nws thiaj li muaj nuj nqis, cia peb pib tsim ib qho.

  1. Kauj Ruam 1: Piav Koj Lub Hom Phiaj Cov Neeg Pom Zoo.
  2. Kauj ruam 2: Piav qhov teeb meem koj daws.
  3. Kauj Ruam 3: Sau cov txiaj ntsig zoo tshaj plaws.
  4. Kauj Ruam 4: Txhais Koj Cov Lus Cog Tseg.
  5. Kauj Ruam 5: Sib tov thiab rov ua dua.
  6. Kauj Ruam 6: Txiav nws.

Ib yam li ntawd, tib neeg nug, qhov muag khoom tshwj xeeb txhais li cas?

A tshwj xeeb muag proposition ( USP , alsoseen as tshwj xeeb muag point ) yog ib qho tseem ceeb uas txawv ib yam khoom los ntawm nws cov neeg sib tw, xws li tus nqi qis tshaj, qhov zoo tshaj plaws los yog thawj qhov khoom ntawm nws hom. A USP tuaj yeem xav tias "qhov koj muaj cov neeg sib tw ua tsis tau."

Dab tsi yuav tsum yog USP ntawm ib tug neeg?

Ib tug muaj zog USP tsis coj kev sib tw head-on; nws ducksit

  • Cov txiaj ntsig los ntawm Cov Neeg Siv Khoom Yav dhau los. Cov txiaj ntsig zoo.
  • Cov yam ntxwv tshwj xeeb. Ib qho tshwj xeeb ntawm koj cov khoom lossis kev pabcuam.
  • Kev paub zoo.
  • Ib Kos Npe Style.
  • Ib qho kev sib xyaw ua ke ntawm kev pabcuam.
  • Kev Pabcuam Cov Neeg Siv Khoom Zoo.
  • Tshwj xeeb heev.
  • Kev Pov Thawj.

Pom zoo: