Cov txheej txheem:

Yuav ua li cas koj xam qhov tawg txawm cannibalization?
Yuav ua li cas koj xam qhov tawg txawm cannibalization?

Video: Yuav ua li cas koj xam qhov tawg txawm cannibalization?

Video: Yuav ua li cas koj xam qhov tawg txawm cannibalization?
Video: Yuav ua li cas koj thiaj li paub (Ny ntxoo yang) nkauj tawm tshiab 2021/2022/ 2024, Kaum ib hlis
Anonim

Break-even Analysis thiab Break-even Cannibalization Rate (BECR)

  1. BEQ = Tus nqi tas li / (Tus nqi nruab nrab ntawm ib chav tsev - tus nqi nruab nrab ntawm ib chav tsev)
  2. So - txawm Cannibalization Tus nqi (BECR):
  3. So - txawm cannibalization tus nqi (BECR) = (Unit Contribution of the new product)/(Unit Contribution of the old product)

Hais txog qhov no, koj yuav ua li cas xam cov cannibalization?

Cannibalization Rate yog feem pua ntawm cov khoom muag tshiab uas sawv cev rau qhov poob ntawm kev muag khoom ntawm cov khoom uas twb muaj lawm

  1. Cannibalization Rate = Kev muag khoom poob ntawm cov khoom uas twb muaj lawm / Muag khoom tshiab.
  2. Kev muag khoom tshiab tau muab los ntawm cov khoom uas twb muaj lawm = 60% * 70 units.
  3. Kev muag khoom ntawm cov khoom uas twb muaj lawm tom qab cannibalization = 38 units.

Tsis tas li ntawd, tus nqi cannibalization yog dab tsi? Cannibalization Rate ntsuas qhov cuam tshuam ntawm cov khoom tshiab ntawm kev muag khoom rau cov khoom uas twb muaj lawm. Raws li koj lub lag luam tso tawm cov khoom tshiab, kev saib xyuas thiab kev thov rau cov khoom uas twb muaj lawm tuaj yeem txo qis. Yog hais tias ib yam khoom tshiab ua rau ib qho uas twb muaj lawm, ces koj muaj qee qhov kev pheej hmoo ntawm alienating cov neeg siv khoom uas twb muaj lawm.

Tsis tas li ntawd kom paub, koj ua li cas thiaj nrhiav tau tus nqi tawg?

Faib cov nqi tas li los ntawm cov naj npawb ntawm cov units uas koj xav tias yuav muag kom pom cov nqi tas li ntawm ib chav tsev. Piv txwv li, yog tias koj muaj ib lub lag luam ntaub pua tsev uas muaj $ 40, 000 hauv cov nqi nyiaj siv ua haujlwm, koj yuav faib $ 40, 000 los ntawm 1, 000 kom tau $ 40. Ntxiv cov nqi sib txawv ntawm ib chav rau cov nqi tas mus li ib chav tsev kom pom qhov tawg txawm tus nqi.

BECR yog dab tsi?

Cov BECR yog hais txog tus nqi cannibalization ntawm qhov kev poob uas tau tshwm sim los ntawm lub tuam txhab vim qhov txo qis ntawm kev muag khoom ntawm cov khoom qub yog sib npaug rau cov txiaj ntsig tau los ntawm lub tuam txhab los ntawm kev muag khoom tshiab.

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