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Video: Yuav ua li cas koj xam qhov tawg txawm cannibalization?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2024-01-18 08:18
Break-even Analysis thiab Break-even Cannibalization Rate (BECR)
- BEQ = Tus nqi tas li / (Tus nqi nruab nrab ntawm ib chav tsev - tus nqi nruab nrab ntawm ib chav tsev)
- So - txawm Cannibalization Tus nqi (BECR):
- So - txawm cannibalization tus nqi (BECR) = (Unit Contribution of the new product)/(Unit Contribution of the old product)
Hais txog qhov no, koj yuav ua li cas xam cov cannibalization?
Cannibalization Rate yog feem pua ntawm cov khoom muag tshiab uas sawv cev rau qhov poob ntawm kev muag khoom ntawm cov khoom uas twb muaj lawm
- Cannibalization Rate = Kev muag khoom poob ntawm cov khoom uas twb muaj lawm / Muag khoom tshiab.
- Kev muag khoom tshiab tau muab los ntawm cov khoom uas twb muaj lawm = 60% * 70 units.
- Kev muag khoom ntawm cov khoom uas twb muaj lawm tom qab cannibalization = 38 units.
Tsis tas li ntawd, tus nqi cannibalization yog dab tsi? Cannibalization Rate ntsuas qhov cuam tshuam ntawm cov khoom tshiab ntawm kev muag khoom rau cov khoom uas twb muaj lawm. Raws li koj lub lag luam tso tawm cov khoom tshiab, kev saib xyuas thiab kev thov rau cov khoom uas twb muaj lawm tuaj yeem txo qis. Yog hais tias ib yam khoom tshiab ua rau ib qho uas twb muaj lawm, ces koj muaj qee qhov kev pheej hmoo ntawm alienating cov neeg siv khoom uas twb muaj lawm.
Tsis tas li ntawd kom paub, koj ua li cas thiaj nrhiav tau tus nqi tawg?
Faib cov nqi tas li los ntawm cov naj npawb ntawm cov units uas koj xav tias yuav muag kom pom cov nqi tas li ntawm ib chav tsev. Piv txwv li, yog tias koj muaj ib lub lag luam ntaub pua tsev uas muaj $ 40, 000 hauv cov nqi nyiaj siv ua haujlwm, koj yuav faib $ 40, 000 los ntawm 1, 000 kom tau $ 40. Ntxiv cov nqi sib txawv ntawm ib chav rau cov nqi tas mus li ib chav tsev kom pom qhov tawg txawm tus nqi.
BECR yog dab tsi?
Cov BECR yog hais txog tus nqi cannibalization ntawm qhov kev poob uas tau tshwm sim los ntawm lub tuam txhab vim qhov txo qis ntawm kev muag khoom ntawm cov khoom qub yog sib npaug rau cov txiaj ntsig tau los ntawm lub tuam txhab los ntawm kev muag khoom tshiab.
Pom zoo:
Koj xam xam qhov hnyav nruab nrab tus nqi ntawm cov khoom muag hauv Excel li cas?
Qhov Ntsuas Tus Nqi Nruab Nrab: Hauv txoj kev no, tus nqi nruab nrab ntawm ib chav tsev yog xam los ntawm kev faib tag nrho tus nqi ntawm cov khoom muag los ntawm tag nrho cov khoom muag. Xaus Cov Lus Nthuav Tawm tom qab ntawd xam los ntawm tus nqi nruab nrab ib chav los ntawm tus lej ntawm cov khoom muaj nyob rau thaum kawg ntawm lub sijhawm
Koj xam xam tag nrho cov neeg yuav khoom li cas?
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Koj xam xam tawg txawm tias taw tes hauv kab?
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Dab tsi yog qhov tawg txawm tias qhov khoom thauj khoom rau lub dav hlau?
Breakeven Load Factor (BLF) yog qhov nruab nrab feem pua ntawm cov rooj zaum uas yuav tsum tau ntim rau hauv qhov nruab nrab ntawm lub davhlau nruab nrab ntawm cov nqi nruab nrab tam sim no rau lub dav hlau cov neeg caij tsheb cov nyiaj tau los ua txhaum txawm tias lub dav hlau cov nqi khiav haujlwm. Txij li xyoo 2000, feem ntau cov neeg caij dav hlau loj tau raug kev txom nyem nce ntxiv hauv lawv qhov Breakeven Load Factor