Lub tswv yim zoo li cas Southwest siv raws li Porter tus qauv?
Lub tswv yim zoo li cas Southwest siv raws li Porter tus qauv?

Video: Lub tswv yim zoo li cas Southwest siv raws li Porter tus qauv?

Video: Lub tswv yim zoo li cas Southwest siv raws li Porter tus qauv?
Video: Tus Tswv Yexus nyob saum Ntoo Khaub Lig Hais Tias “Tiav Lawm” Qhov Tseeb Yog Txhais Tau Li Cas Tiag? 2024, Tej zaum
Anonim

Southwest's Generic Strategy rau Competitive Advantage ( Porter Tus Qauv ) Sab hnub poob Airlines Co generic lub tswv yim yog tus nqi coj noj coj ua, uas tsim kev sib tw kom zoo dua raws ntawm tus nqi qis thiab sib raug tus nqi qis.

Kuj paub, dab tsi yog Southwest lub tswv yim?

Nws tus nqi tswv yim muab tus nqi qis heev piv rau lwm yam cov dav hlau , xws li Delta (DAL) thiab Asmeskas Airlines (AAL). Yuav kom muaj peev xwm muab tus nqi qis, Sab hnub poob yuav tsum tsim nws cov qauv kev lag luam nyob ib puag ncig cov nqi khiav lag luam qis. Yog tias tus neeg siv khoom tuaj yeem nrhiav tau daim pib nqi qis dua, Southwest Airlines phim tus nqi.

Ib yam li ntawd, Southwest Airlines sib tw kom zoo dua yog dab tsi? Southwest Airlines ' kev sib tw kom zoo dua kuj los ntawm nws cov nqi khiav haujlwm tsawg. Lub tuam txhab yeej ib txwm nrhiav txoj hauv kev los txiav cov nqi kom cov nqi pib qis. Qhov no muaj txiaj ntsig rau lub dav hlau nyob rau hauv ob txoj kev: nws pab nws kom muaj txiaj ntsig ntau dua, thiab nws tsim cov neeg siv khoom loyalty.

Hais txog qhov no, qhov tseem ceeb hauv Porter cov tswv yim zoo li cas?

Ua kom pom tseeb . Cov generic zoo ntawm tsom rests nyob rau hauv kev xaiv ntawm ib tug nqaim kev sib tw Scope nyob rau hauv ib qho kev lag luam. Tus tsom xam xaiv ib ntu lossis pawg ntawm ntu hauv kev lag luam thiab txiav nws tswv yim ua hauj lwm rau lawv kom tsis txhob cais lwm tus. Cov tsom lub tswv yim muaj ob variants.

Dab tsi yog 5 lub tswv yim dav dav?

Michael Porter's Five Generic Strategies muaj lub hom phiaj ntawm kev tsim cov tswv yim uas pab kom tau txais kev sib tw zoo los ntawm peb lub hauv paus sib txawv: Nqi kev coj noj coj ua, Kev sib txawv thiab tsom.

Pom zoo: