Tus nqi media khwv tau yog dab tsi?
Tus nqi media khwv tau yog dab tsi?

Video: Tus nqi media khwv tau yog dab tsi?

Video: Tus nqi media khwv tau yog dab tsi?
Video: Nyiaj yog dab tsi? 2024, Hlis ntuj nqeg
Anonim

Khwv tau tus nqi tshaj tawm (EMV) yog ib txoj hauv kev los xam qhov tseem ceeb ntawm cov khoom lag luam tau txais los ntawm kev lag luam lossis PRefforts, uas tsis them nyiaj xov xwm (tsis yog tshaj tawm) thiab tsis yog los ntawm tus tswv (tsis yog los ntawm koj xov xwm channels). Qhov no suav nrog blogs, kev xa mus, kev tshaj tawm hauv zej zog, kev lag luam cuam tshuam, kev tshuaj xyuas, thiab lwm yam.

Ib yam li ntawd, nws yog nug, dab tsi yog khwv tau thiab them xov xwm?

Khwv tau xov xwm (los yog dawb xov xwm ) hais txog topublicity tau los ntawm kev txhawb zog lwm yam tshaj li themmedia advertising, uas yog hais txog kev tshaj tawm tau txais los ntawm kev tshaj tawm, lossis muaj xov xwm , uas hais txog tobranding.

Ib sab saum toj no, dab tsi yog qhov khwv tau tshaj tawm tswv yim? Khwv tau xov xwm yog qhov tseem ceeb hauv online lo lus ntawm lub qhov ncauj, feem ntau pom nyob rau hauv daim ntawv ntawm 'viral' tendencies, mentions, shares, reposts, tshuaj xyuas, pom zoo, los yog cov ntsiab lus khaws los ntawm 3rdparty sites.

Ntxiv mus, cov piv txwv ntawm cov xov xwm khwv tau yog dab tsi?

Feem ntau piv txwv ntawm them xov xwm suav nrog kev lag luam, luam tawm tshaj tawm, tshaj tawm online, txhawb nqa blog posts, thiab txhawb nqa kev sib raug zoo xov xwm ncej. Qhov teeb meem nrog them xov xwm yog tias nws feem ntau yog qhov kev ntseeg siab tshaj plaws ntawm kev lag luam.

Vim li cas khwv tau xov xwm tseem ceeb?

Cov lag luam yuav tsum xav txog yuav ua li cas lawv yuav faib thiab nthuav dav lawv cov ntsiab lus kom nws pom tseeb los ntawm lawv cov neeg tuaj saib. Khwv tau xov xwm yog ib tseem ceeb ib feem ntawm cov txheej txheem no, raws li nws tuaj yeem pab ua lag luam kom ncav cuag lawv cov neeg tuaj saib yam tsis tas yuav siv nyiaj them xov xwm cov channel.

Pom zoo: