Video: McDonald's siv kev tshawb fawb kev lag luam li cas?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
McD siv thawj kev tshawb fawb dhau kev tshawb fawb , cov lus nug thiab kev sib tham tim ntsej tim muag uas tau nce lawv cov lus teb rau cov neeg siv khoom. Los ntawm siv thawj kev tshawb fawb McD tau tswj hwm los txhim kho lawv cov khoom thiab cov kev pabcuam los ntawm kev tshaj tawm zoo tshaj plaws uas nyiam cov neeg siv khoom ntau dua.
Tsuas yog li ntawd, dab tsi yog qhov kev lag luam ntawm McDonald's?
Rau qhov ntawd, McDonalds 5p ua kev lag luam zoo uas ua raws li cov khoom, qhov chaw, nqe, nce qib thiab kawg cov neeg. Cov khoom lag luam muaj li cas lub tuam txhab yuav tsum tsim, tsim cov khoom lag luam uas txhim kho kev paub ntawm txhua tus neeg siv khoom. Cov khoom yog hais txog cov khoom siv lub cev thiab cov kev pabcuam muab los ntawm kev lag luam rau nws tus neeg saib xyuas.
Kuj Paub, vim li cas McDonald's ua tau zoo tshaj plaws? Tsis yog, McDonald's innovation yog tsim kom muaj kev lag luam zoo-cov txheej txheem zoo dua, cov txheej txheem thiab kev tswj hwm- dua li muaj nyob rau lub sijhawm hauv kev lag luam zaub mov kom nws tuaj yeem txo nws cov nqi thiab muag nws cov khoom pheej yig dua rau pej xeem, uas tso cai rau nws loj hlob thiab ua tau zoo. ntau muaj txiaj ntsig.
Raws li txoj cai, McDonald's ua li cas nrog cov neeg sib tw?
Qhov no suav nrog lees paub lub hauv paus dav ntawm cov neeg sib tw . McDonald's muaj ntau txhiab tus cov neeg sib tw , txhua tus nrhiav ib feem ntawm kev ua lag luam. McDonald's lees paub tias nws tawm tsam tsis yog tsuas yog lwm qhov loj burger thiab qaib chains tab sis kuj yog nws tus kheej muaj cov ntses thiab chips khw thiab lwm qhov chaw noj mov lossis nqa tawm.
Puas yog McDonald's tus thawj coj ua lag luam?
McDonald's yog xa tus thawj coj kev lag luam hauv cov khoom noj ceev ceev kev lag luam nrog a kev ua lag luam sib koom ntawm 33 feem pua piv nrog cov xov tooj thib ob hauv lub kev lag luam , Burger King ntawm 13 feem pua kev ua lag luam qhia.
Pom zoo:
Kev tshawb fawb thev naus laus zis thiab kev lag luam loj txhawb kev hloov pauv kev lag luam li cas?
Kev tshawb fawb, thev naus laus zis, thiab kev lag luam loj tau txhawb kev loj hlob ntawm kev lag luam vim tias txhua qhov kev lag luam tso cai los ua kom lawv cov kev ua tau zoo thiab kev tsim khoom. Nws tau dhau los ua yooj yim los ua cov khoom loj ntawm ib yam khoom. Qhov no ua rau muaj kev lag luam nthuav dav. ntau tus tub ua lag luam yuav cov khoom lag luam, yog li cov lag luam tsim cov tuam txhab
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Hom Kev Tshawb Fawb Kev Ua Lag Luam. Cov txheej txheem no suav nrog kev ua lag luam segmentation, kuaj cov khoom lag luam, kuaj kev tshaj tawm, kev soj ntsuam tus tsav tsheb tseem ceeb rau kev txaus siab thiab kev ncaj ncees, kev ntsuas kev siv tau, kev paub txog kev siv thiab kev tshawb fawb, thiab kev tshawb fawb txog nqi (siv cov tswv yim xws li kev sib koom ua ke), thiab lwm yam
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Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se
Kev tshawb fawb txog kev lag luam li cas txhim kho kev lag luam kev txiav txim siab zoo?
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