Video: Cov txheej txheem kev lag luam kev sib txuas lus yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Integrated marketing kev sib txuas lus ( IMC ) yog a txheej txheem los ntawm cov koom haum ua kom nrawm rov qab los ntawm kev coj tus neeg siv khoom-centric mus kom ze rau kev sib haum xeeb lawv kev lag luam thiab kev sib txuas lus cov hom phiaj nrog lawv lub hom phiaj kev lag luam lossis lub koom haum.
Xav txog qhov no, dab tsi yog kev sib txuas lus kev lag luam?
Integrated Marketing Communications yog ib lub tswv yim yooj yim. Nws xyuas kom meej tias txhua yam ntawm kev sib txuas lus thiab cov lus tau ua tib zoo txuas ua ke. Nyob rau hauv nws cov theem pib tshaj plaws, Integrated Marketing Communications , lossis IMC, raws li peb yuav hu nws, txhais tau hais tias kev sib koom ua ke tag nrho cov cuab yeej txhawb nqa, kom lawv ua haujlwm sib raug zoo.
Tom qab ntawd, lo lus nug yog, dab tsi yog lub luag haujlwm ntawm kev sib txuas lus kev lag luam? Qhov tseem ceeb muaj nuj nqi ntawm Integrated Marketing kev sib txuas lus yog qhia, yaum, thiab ceeb toom rau cov neeg siv khoom lub hom phiaj txog cov txiaj ntsig tshwj xeeb ntawm cov khoom thiab cov kev pabcuam uas muaj nyob hauv khw. Kev txhawb nqa plays ib qho tseem ceeb luag hauj lwm nyob rau hauv ib lub koom haum kev siv zog ua lag luam nws cov khoom, kev pabcuam, lossis cov tswv yim rau nws cov neeg siv khoom.
Ntxiv mus, dab tsi yog kev lag luam kev sib koom ua ke?
Integrated marketing yog cov txheej txheem ntawm kev xa cov ntsiab lus zoo ib yam thiab cuam tshuam rau koj cov neeg tuaj saib thoob plaws txhua qhov channel. Nws feem ntau siv sib hloov nrog IMC ( kev lag luam integrated kev sib txuas lus), 360-degree phiaj xwm, thiab omnichannel kev lag luam - Txawm hais tias muaj qee qhov nuance ntawm cov ntsiab lus.
Ib qho piv txwv ntawm kev lag luam kev sib koom ua ke yog dab tsi?
Old Spice: Smell like a Man, Man campaign, also know as "Old Spice Man" Tes down one of the best piv txwv ntawm ib tug zoo executed kev lag luam integrated Kev sib txuas lus (IMC) phiaj xwm. Ntawm no Old Spice tswj mus kis nyob rau hauv ib hnub ntawm thawj tso tawm ntawm TV ad.
Pom zoo:
Dab tsi yog txheej txheem txheej txheem txheej txheem txheej txheem neeg hlau?
Robotic Process Automation (RPA) yog ib qho software uas ua raws li tib neeg kev ua thaum muaj kev cuam tshuam nrog kev siv computer thiab ua kom tiav automation ntawm kev rov ua dua, raws li txoj cai. UiPath yog txhim khu kev qha, ceev ceev thiab ib qho ntawm cov nrov tshaj plaws ntawm lwm yam uas twb muaj lawm automation cuab yeej
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Dab tsi yog cov txheej txheem kev sib txuas ntawm cov khoom sib txuas?
Kev koom ua ke. Kev sib koom ua ke ntawm cov khoom siv sib txuas yog ib qho txheej txheem ntxiv, nrog qhov tseem ceeb feem ntau muab rau qhov zoo tshaj plaws rov qab los ntawm kev nqis peev. Raws li cov tswv yim, kev xav tau, thiab cov peev txheej rov qab los, qhov tseem ceeb thiab cov txheej txheem sib txawv tuaj yeem raug xa mus rau cov khoom siv sib txuas ntawm ntau ntu ntawm kev lag luam
Cov txheej txheem kev lag luam yog dab tsi txheeb xyuas peb kauj ruam hauv cov txheej txheem ntawd?
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Variance Analysis yog ib qho cuab yeej & Cov txheej txheem ntawm Kev Tswj Scope Txheej Txheem thiab Kev Ntsuas Kev Ua Haujlwm Ua Haujlwm (WPM) yog qhov tso tawm ntawm cov txheej txheem no