Cov txheej txheem:

Hom kev loyalty yog dab tsi?
Hom kev loyalty yog dab tsi?

Video: Hom kev loyalty yog dab tsi?

Video: Hom kev loyalty yog dab tsi?
Video: Xwm Kab Yog Dab Tsi?: Hmoob Nkag Siab Yuam Kev Tag Lawm 2024, Kaum ib hlis
Anonim

Peb cov kev paub dhau los yog cov lus piav qhia zoo tshaj plaws ntawm ob qhov tseem ceeb hom loyalty hauv ntiaj teb: kev lag luam kev ncaj ncees , thiab kev xav kev ncaj ncees.

Peb Txoj Kev Ntseeg Siab Tshaj Plaws-Nyiaj Tau Cwj Pwm

  • Kev koom tes ntawm cov neeg siv khoom. Cov neeg yuav tsum paub lub koom haum uas lawv ua lag luam nrog.
  • Kev txhawb nqa rau cov neeg siv khoom.
  • Cov neeg siv khoom paub.

Tib neeg kuj nug tias, qhov sib txawv ntawm kev ncaj ncees yog dab tsi?

5 Hom Kev Loyalty Schemes

  • Points Loyalty Program.
  • Tiered Loyalty Program.
  • Tus Nqi-raws li Loyalty Program.
  • Nyiaj Ntsuab Rov Qab Loyalty Program.
  • Coalition Loyalty Programs.

Tsis tas li ntawd, kev xav loyalty yog dab tsi? Kev xav Loyalty - Cov neeg siv khoom yuav tsis yog raws li kev txhawb siab, tab sis yog yam xws li kev pabcuam cov neeg siv khoom, kev hais dab neeg, kev ntseeg siab, thiab kev pab nyiaj txiag.

Yog li ntawd, tsib theem ntawm cov neeg siv khoom loyalty yog dab tsi?

Muaj rau theem lossis "Moments of Truth" thaum nws los txog rau cov neeg siv khoom ncaj ncees:

  • Kauj Ruam 1: Kev Paub. Lawv hnov txog koj los ntawm lawv cov phooj ywg, ib qho kev tshaj tawm, xov xwm tshaj tawm lossis qee qhov sib xyaw ntawm peb.
  • Theem 2: Kev Tshawb Fawb.
  • Kauj Ruam 3: Yuav.
  • Kauj Ruam 4: Siv.
  • Kauj Ruam 5: Rov ua dua.
  • Kauj Ruam 6: Saib.

Cov khoom loyalty yog dab tsi?

Khoom loyalty yog qhov uas cov neeg siv khoom tau cog lus rau kev yuav khoom, thiab xav tias muaj kev sib txuas nrog cov khoom . Tus neeg uas khiav yuav yog loyal rau Adidas, thiab tsuas yog yuav Adidas khiav khau, vim Adidas pab lawv qhia lawv tus kheej ua tus khiav.

Pom zoo: