Video: Dab tsi yog cov tswv yim faib khoom hauv kev lag luam?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Distribution Strategy yog a tswv yim los yog ib txoj kev npaj los ua ib yam khoom los yog ib qho kev pab cuam muaj rau cov neeg siv khoom lub hom phiaj los ntawm nws cov khoom siv. Ib lub tuam txhab tuaj yeem txiav txim siab seb nws puas xav ua haujlwm rau cov khoom thiab kev pabcuam los ntawm lawv tus kheej cov channel lossis koom tes nrog lwm lub tuam txhab siv lawv kev faib tawm channels ua tib yam.
Tsis tas li ntawd, peb hom kev faib tawm yog dab tsi?
- Direct Distribution. Kev faib tawm ncaj qha yog lub tswv yim uas cov tuam txhab muag ncaj qha thiab xa cov khoom rau cov neeg siv khoom.
- Indirect Distribution.
- Intensive Distribution.
- Exclusive Distribution.
- Xaiv Kev faib tawm.
- Cov lag luam wholesale.
- Cov khw muag khoom.
- Franchisor.
Kuj Paub, 4 hom kev faib khoom yog dab tsi? Yeej muaj plaub hom kev lag luam raws:
- Muag ncaj qha;
- Muag los ntawm tus neeg nruab nrab;
- Dual faib; thiab.
- Rov qab cov channel.
Kuj nug, piv txwv li kev faib khoom yog dab tsi?
Tsis ncaj Distribution Strategy Cov khoom lag luam xws li Pepsi lossis Nestle yog qhov zoo piv txwv ntawm indirect kev faib tawm . Cov npe no siv ntau yam kev faib channel uas suav nrog ntau tus neeg xa khoom thiab cov khw muag khoom kom lawv cov khoom muaj nyob thoob plaws ntiaj teb.
Cov khoom lag luam zoo li cas hauv kev lag luam?
A cov khoom lag luam zoo qhia txog lub tuam txhab tswv yim pom kev rau nws khoom muab los ntawm hais qhov twg qhov cov khoom mus, lawv yuav mus li cas thiab vim li cas lawv yuav ua tiav. Cov cov khoom lag luam zoo ua rau koj tsom mus rau ib lub hom phiaj tshwj xeeb kev ua lag luam thiab feature teem, es tsis txhob sim ua txhua yam rau txhua tus.
Pom zoo:
Puas yog cov txheej txheem uas hloov cov tswv yim rau hauv cov txiaj ntsig uas tuaj yeem raug muag raws li cov khoom lag luam thiab cov kev pabcuam?
Kev tswj hwm kev ua haujlwm hloov pauv cov tswv yim (kev ua haujlwm, peev txheej, khoom siv, av, vaj tse, khoom siv, thiab cov ntaub ntawv) rau hauv cov khoom (khoom thiab kev pabcuam) uas muab tus nqi ntxiv rau cov neeg siv khoom. Txhua lub koom haum yuav tsum siv zog ua kom zoo tshaj plaws ntawm lawv cov txheej txheem hloov pauv kom tau raws li cov neeg siv khoom xav tau
Kev tswj hwm cov khoom lag luam hauv cov khoom lag luam yog dab tsi?
Ib feem ntawm kev tswj cov saw hlau, kev tswj xyuas cov khoom muag saib xyuas cov khoom ntws los ntawm cov tuam txhab mus rau cov tsev khaws khoom thiab los ntawm cov chaw no mus rau qhov muag. Lub luag haujlwm tseem ceeb ntawm kev tswj cov khoom muag yog khaws cov ntaub ntawv ntxaws ntxaws ntawm txhua yam khoom tshiab lossis xa rov qab thaum nws nkag los lossis tawm hauv lub tsev rau khoom lossis chaw muag khoom
Cov khoom lag luam yog dab tsi thiab vim li cas thiaj yuav tsum muaj kev sib tw ua lag luam zoo nrog cov khoom lag luam?
Vim li cas thiaj yuav tsum muaj kev sib tw zoo tshaj plaws nyob rau hauv cov khoom lag luam? Txhua lub tuam txhab yuav tsum muaj cov khoom zoo tib yam kom tus neeg yuav khoom tsis them nyiaj ntxiv rau qee lub tuam txhab cov khoom
Qhov sib txawv ntawm kev lag luam lag luam thiab kev lag luam kev lag luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev lag luam. Lub hom phiaj tseem ceeb hauv kev lag luam kev lag luam yog kom txaus siab rau cov neeg siv khoom los ntawm kev muag khoom rau lawv thiab ua tiav lawv cov kev xav tau thiab tau txais txiaj ntsig. Lub hom phiaj tseem ceeb ntawm kev lag luam kev lag luam yog kom muaj txiaj ntsig zoo rau tib neeg hauv lub sijhawm ntawm kev sib raug zoo
Koj puas tau hnov txog kev lag luam kev lag luam koj puas paub tus thawj tswj hwm twg hauv 80's ntseeg hauv kev lag luam kev lag luam?
Cov kev cai nyiaj txiag ntawm Republican Ronald Reagan feem ntau yog raws li kev lag luam kev lag luam. Reagan tau ua cov khoom lag luam-sab kev lag luam ib kab lus hauv tsev neeg thiab tau cog lus tias yuav txo qis hauv cov nyiaj tau los ntawm cov nyiaj tau los thiab txo qis dua ntawm cov peev nyiaj tau txais se