Video: Tus neeg siv khoom 360 cov ntaub ntawv qauv yog dab tsi?
2024 Tus sau: Stanley Ellington | [email protected]. Kawg hloov kho: 2023-12-16 00:17
Tau txais a 360 - degree cov neeg siv khoom saib txhais tau tias muaj holistic cov neeg siv khoom profile cov ntaub ntawv uas captures txawv hom cov ntaub ntawv los ntawm thoob plaws channel thiab systems, aggregates uas cov ntaub ntawv kom nkag siab qhov tseem ceeb rau cov neeg siv khoom , thiab siv cov kev nkag siab no rau kev xa tus kheej, koom nrog cov neeg siv khoom kev paub.
Ua raws li qhov xav tau, tus neeg siv khoom 360 yog dab tsi?
Cov 360 - degree cov neeg siv khoom saib yog lub tswv yim, qee zaum suav tias tsis tuaj yeem ua tau, uas cov tuam txhab tuaj yeem tau txais kev pom tiav ntawm cov neeg siv khoom los ntawm kev sib sau cov ntaub ntawv los ntawm cov ntsiab lus sib txawv uas a cov neeg siv khoom tuaj yeem siv tiv tauj nrog rau kev yuav khoom thiab tau txais kev pabcuam thiab kev txhawb nqa.
Ib tug kuj yuav nug, CRM ua li cas? Kev tswj cov neeg siv khoom sib raug zoo ( CRM ) yog technology rau kev tswj hwm tag nrho koj lub tuam txhab kev sib raug zoo thiab kev cuam tshuam nrog cov neeg siv khoom thiab cov neeg siv khoom muaj peev xwm. Lub hom phiaj yog yooj yim: txhim kho kev lag luam kev sib raug zoo. A CRM system pab cov tuam txhab txuas nrog rau cov neeg siv khoom, txhim kho cov txheej txheem, thiab txhim kho cov txiaj ntsig zoo.
Kuj Paub, Salesforce Customer 360 yog dab tsi?
Salesforce Customer 360 yog ib qho cuab yeej uas tso cai rau cov tuam txhab sib txuas Salesforce apps thiab tsim kom muaj kev sib koom ua ke cov neeg siv khoom ID los tsim ib qho kev pom ntawm tus cov neeg siv khoom.
CDP hauv kev lag luam yog dab tsi?
Tus neeg siv khoom cov ntaub ntawv platform ( CDP ) yog ib hom kev ntim khoom software uas tsim kom muaj kev pheej hmoo, sib koom ua ke cov neeg siv khoom lag luam uas nkag mus rau lwm lub tshuab. Cov ntaub ntawv txheej txheem no ces muab rau lwm tus kev lag luam tshuab.
Pom zoo:
Cov neeg tshawb xyuas muaj sijhawm ntev npaum li cas tom qab hnub tshaj tawm tsab ntawv tshaj tawm los ua kom tiav cov ntaub ntawv tshawb xyuas los ntawm kev sib sau ua ke cov ntaub ntawv tshawb xyuas zaum kawg?
Cov ntaub ntawv txheeb xyuas ua tiav thiab zaum kawg yuav tsum tau muab sib dhos rau khaws cia raws li hnub tsis pub dhau 45 hnub tom qab hnub tshaj tawm daim ntawv tshaj tawm (hnub ua tiav cov ntaub ntawv)
Dab tsi yog qhov txawv ntawm tus neeg siv khoom sab hauv thiab tus neeg siv khoom sab nraud?
Tus neeg siv khoom sab hauv yog ib tus neeg uas muaj kev sib raug zoo nrog koj lub tuam txhab, txawm tias tus neeg yuav lossis tsis yuav cov khoom. Internal cov neeg muas zaub yuav tsum tsis txhob bedirectly nyob rau hauv lub tuam txhab. Piv txwv li, koj tuaj yeem koom tes nrog lwm lub tuam txhab txhawm rau xa koj cov khoom rau cov neeg siv kawg, cov neeg siv khoom sab nraud
Dab tsi yog qhov txawv ntawm cov neeg siv khoom thiab cov neeg siv khoom?
Cov neeg siv khoom - peb tab tom tham txog ib tus neeg siv khoom thiab ib yam dab tsi uas yog lawv: tus neeg siv lub kaus mom, tus neeg siv khoom thov, tus neeg siv khoom cov nyiaj. Cov neeg siv khoom ' - peb tab tom tham txog ntau tus neeg siv khoom thiab qee yam uas yog lawv: cov neeg siv khoom lub kaus mom, cov neeg siv khoom thov, thiab cov neeg siv khoom cov nyiaj
Dab tsi yog cov cuab yeej lossis cov txheej txheem siv los hloov cov ntaub ntawv kev ua haujlwm rau hauv cov ntaub ntawv kev ua haujlwm hauv cov txheej txheem tswj Scope?
Variance Analysis yog ib qho cuab yeej & Cov txheej txheem ntawm Kev Tswj Scope Txheej Txheem thiab Kev Ntsuas Kev Ua Haujlwm Ua Haujlwm (WPM) yog qhov tso tawm ntawm cov txheej txheem no
Dab tsi yog qee qhov chaw ntawm cov ntaub ntawv uas tus neeg siv khoom siv tau thaum tshawb fawb txog cov khoom?
Hauv qab no yog tsib lub peev txheej uas koj tuaj yeem siv los ua kev tshawb nrhiav kev lag luam nrog cov ntsiab lus ntawm cov ntaub ntawv lawv muab. Census.gov. Cov ntaub ntawv suav pej xeem, uas Tsoom Fwv Teb Chaws Asmeskas khaws txhua kaum xyoo, muaj nyob rau hauv online, searchabledatabase. USA.gov. Koom Haum Lag Luam Me (SBA.gov) FocusGroup.com. SurveyMonkey.com