Puas yog puffery hauv kev tshaj tawm kev ncaj ncees?
Puas yog puffery hauv kev tshaj tawm kev ncaj ncees?

Video: Puas yog puffery hauv kev tshaj tawm kev ncaj ncees?

Video: Puas yog puffery hauv kev tshaj tawm kev ncaj ncees?
Video: Kev Txiav txim Plaub Ntug Ncaj Ncees 2024, Kaum ib hlis
Anonim

Kev tshaj tawm uas txhob txwm dag ntxias lossis ua dag dag yog txhaum cai, thaum mob plab yog raug cai. Sib piv koj cov khoom rau cov neeg sib tw yam tsis muaj kev tshawb fawb tshawb fawb los qhia koj cov lus thov tuaj yeem ua rau raug nqi dag. Hais tias koj ua pizza zoo dua yog puffy.

Ntxiv mus, puffery txhais li cas hauv kev tshaj tawm?

Kev tshaj tawm puffery yog txhais raws li kev tshaj tawm los yog cov khoom tshaj tawm uas ua rau cov lus hais dav dav lossis khav theeb txog cov khoom lossis kev pabcuam uas yog subjective (los yog ib qho teeb meem ntawm kev xav), es tsis yog lub hom phiaj (ib yam dab tsi uas yog ntsuas), thiab qhov uas tsis muaj tus neeg tsim nyog yuav xav tias yuav muaj tseeb tiag.

Ib yam li ntawd, piv txwv ntawm puffery yog dab tsi? Puffery yog ib nqe lus los yog kev thov uas yog kev txhawb nqa hauv qhov xwm txheej. Nws yog feem ntau yog subjective thiab tsis yuav tsum tau ua tiag tiag. Piv txwv ntawm cov no suav nrog kev thov tias ib qho khoom lag luam yog "zoo tshaj plaws hauv ntiaj teb", lossis ib yam dab tsi uas tsis txaus ntseeg zoo li cov khoom thov ua rau koj xav tias koj nyob hauv qhov chaw.

Ib tug kuj yuav nug, vim li cas puffery tso cai rau hauv kev tshaj tawm?

“ Puffery ” yog cov lus tshaj tawm lossis tshaj tawm ua rau lub hom phiaj ntawm kev nyiam cov neeg yuav khoom rau ib yam khoom lossis kev pabcuam. Nws yog feem ntau siv nyob rau hauv kev twb kev txuas nrog kev tshaj tawm thiab cov ntawv pov thawj ntawm kev muag khoom. Nws yog xav tias feem ntau cov neeg siv khoom yuav lees paub mob plab raws li kev xav uas tsis tuaj yeem txheeb xyuas tau.

Dab tsi yog qhov txawv ntawm puffery thiab kev dag ntxias hauv kev tshaj tawm?

Qhov loj tshaj qhov txawv ntawm puffery thiab cuav advertising yog tias mob plab yog subjective thaum cuav advertising muaj cov ntsiab lus ntawm lub hom phiaj. Cov ntsiab lus ntawm lub hom phiaj yog cov lus uas tuaj yeem txheeb xyuas tau. Yog li ntawd, cov ntsiab lus no tsuas yog mob plab.

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